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Leads Product Launches, Adoption, & Evangelism.Expert in cross-channel marketing strategies & platforms.
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Travel loyalty programs are customer retention strategies used by airlines, hotels, booking sites, and other travel brands. They reward guests
Your email campaigns can’t drive results if they never reach the inbox. Before you can worry about open rates or
Interactive emails integrate dynamic elements, surveys, carousels, forms, games, etc., directly into the message, inviting subscribers to tap, swipe, play,
Loyalty programs are structured marketing initiatives that reward repeat customers with perks, such as points, discounts, or exclusive experiences. It
Email deliverability makes or breaks email marketing. Even a beautifully written email is useless if it never reaches the inbox.
Running one A/B test at a time might have worked five years ago. But in a world where users expect
If your email performance is lagging, chances are your messaging isn’t aligned with user intent. Modern users expect contextual, behavior-led
How many times have you visited a restaurant on a friend’s recommendation or bought a product because your peers rated
Did you know that 3 out 4 of consumers feel frustrated when website content isn’t personalized? That frustration translates into
Automation is the backbone of modern email marketing. Email automation workflows help marketers send the right message at the right
Retaining customers is five to seven times more cost-effective than acquiring new ones. Because of its highly positive return on
Modern customer loyalty blends repeat business and emotional advocacy. Loyal customers deliver a higher lifetime value as they stay longer.
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