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Learn how you can Unlock Limitless Customer Lifetime Value with CleverTap’s All-in-One Customer Engagement Platform.
Leads Product Launches, Adoption, & Evangelism.Expert in cross-channel marketing strategies & platforms.
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Push notifications are alerts or messages that apps send to a user’s device to capture attention and convey important information.
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
If you’re looking to better understand your customers, the truth is in the numbers. We break down 14 key customer
Customer lifetime value (CLV) represents the total revenue a business can expect to earn from a customer throughout their relationship.
Businesses are always looking for ways to grow their user base, and lead generation plays a key role in making
Did you know your carefully crafted push notifications might never reach half your audience? Despite best efforts, many marketers suffer
Today’s consumers expect brands to meet them where they spend most of their time—on their mobile devices. Whether a customer
Why Measure AMP Campaign Success? With AMP for Email, marketers can deliver dynamic and interactive messages—like embedded forms, product carousels,
Accelerated Mobile Pages (AMP) for Email allows marketers to include dynamic, interactive content directly within emails—whether that’s submitting forms, viewing
The difference between marketing success and wasted budget often comes down to one critical factor: how well you understand your
One-size-fits-all marketing is losing its impact as consumers prioritize meaningful connections. They prefer brands that resonate with their values, habits,
Over one billion users worldwide have already embraced Rich Communication Services (RCS)—the next-generation messaging technology championed by Google and adopted
Every user has a journey. Some are just getting started, others are deeply engaged, and a few have walked away.
Geodemographic segmentation is a marketing strategy that groups customers using location and demographic data. This type of segmentation helps marketing
Gender segmentation is the practice of dividing your audience based on their gender identities. This blog explores what it is,
Customer demographics help businesses understand their audience and tailor their marketing strategies effectively. This comprehensive guide explores what customer demographics
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
