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Leads Product Launches, Adoption, & Evangelism.Expert in cross-channel marketing strategies & platforms.
Cyber Monday is no longer Black Friday’s digital after-party. Today, it’s the single biggest revenue moment of the holiday season.
Email marketing is the unsung hero of Black Friday. During the year’s biggest shopping event, a well-timed email can directly
As marketers, we love seeing a campaign perform. Nothing beats the feeling when we get to say, “The campaign looks
I. The Letter In 1834, a merchant in Bombay sat down to write a letter to his agent in London.
A shopper adds a pair of running shoes to her cart. Minutes later, she removes them, compares a more expensive
Growth marketers across industries have been following the same operating model for years: define the segment, plot the journey, decide
Personalization has always been a North Star for marketers. Towards that goal, we have gradually moved over the years from
An email stays in a shopper’s inbox, ready to be opened when the moment is right. Cyber Monday emails, in
Black Friday has evolved from a single-day rush into a high-stakes, multi-week retail event. Online spending keeps smashing records: U.S.
Diwali marketing is one of the highest-stakes windows on the Indian retail calendar. India's festive advertising spend rose 12-14% in
Interactive emails make it easier for subscribers to engage with content or complete actions without navigating away from their inbox.
Triggered messaging is a core customer engagement approach that helps brands deliver relevant communications based on customer behavior, lifecycle changes,
Your phone buzzes mid-meeting with a "Flash sale! 20% off everything" alert, and you swipe it away without a second
Most push notifications ask customers to open an app before they can take the next step. Push actions shorten that
A modern customer persona is a semi-fictional representation of an ideal customer, built from first-party data, customer insights, and real-world
Welcome push notifications are messages specifically crafted to engage new users in the early stages of the app relationship. These
President’s Day, the third Monday in February, has become one of the year’s most significant U.S. shopping events. An estimated
Consumers have come to expect personalized experiences. 71% of customers say they expect personalized interactions, and 76% feel frustrated when
Consumers today expect brands to know them. In fact, 70% of people say they will shop only with brands that
Next Best Action (NBA) is about treating customers like individuals, not entries in a segment. It uses real-time customer data
Geofencing is one of the few mobile marketing strategies that meet a user in the moment. When you enter a
Mobile apps lose 77% of users within three days of install, but teams that personalize their apps slash that churn
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