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Leads Product Launches, Adoption, & Evangelism.Expert in cross-channel marketing strategies & platforms.
The landscape of customer engagement is undergoing a monumental shift. This is being driven by a new generation of customers
From big tech and investors hyping it up and industry skeptics predicting doomsday to the LinkedIn thought leadership posts written
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
President’s Day, the third Monday in February, has become one of the year’s most significant U.S. shopping events. An estimated
March 17th rolls around, and everyone’s sipping green beer and feeling lucky. Originally an Irish Holiday, St. Patrick’s Day has
Valentine’s Day presents a prime opportunity for email marketers as it is one of the biggest commercial and seasonal shopping
April Fools’ Day is a day when brands can have some of the most entertaining yet challenging moments in the
E-commerce marketers have many tasks at hand. While at it, time becomes a scarce resource for religiously focusing on personalizing
Customer relationship management (CRM) systems and marketing automation platforms play different roles in managing customer data. A CRM is primarily
Email remains one of the most effective channels for delivering a high ROI. On average, you get about $36 for
Nearly 70-75% of online shoppers abandon carts, meaning most people with buying intent never complete their purchase. Distractions, second thoughts,
Cart abandonment is a massive cost for e-commerce. The average rate is 70%, and on mobile phones, it increases to
Retailers nowadays face unprecedented competition and heightened customer expectations. Shoppers are now demanding personalized, instant, and frictionless experiences across every
Marketing managers have a great deal on their plates. You’re supposed to strategize campaigns across channels, oversee execution, and ensure
With boardrooms demanding accountability, the need for measurable ROI is at an all-time high. You can’t deliver that ROI with
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