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Leads Product Launches, Adoption, & Evangelism.Expert in cross-channel marketing strategies & platforms.
Cyber Monday is no longer Black Friday’s digital after-party. Today, it’s the single biggest revenue moment of the holiday season.
Email marketing is the unsung hero of Black Friday. During the year’s biggest shopping event, a well-timed email can directly
As marketers, we love seeing a campaign perform. Nothing beats the feeling when we get to say, “The campaign looks
Halloween is a big deal for kids and adults alike. People spend lavishly to celebrate with costumes, candy, and decorations.
I. The Letter In 1834, a merchant in Bombay sat down to write a letter to his agent in London.
A shopper adds a pair of running shoes to her cart. Minutes later, she removes them, compares a more expensive
Growth marketers across industries have been following the same operating model for years: define the segment, plot the journey, decide
Personalization has always been a North Star for marketers. Towards that goal, we have gradually moved over the years from
An email stays in a shopper’s inbox, ready to be opened when the moment is right. Cyber Monday emails, in
Black Friday has evolved from a single-day rush into a high-stakes, multi-week retail event. Online spending keeps smashing records: U.S.
Your phone buzzes mid-meeting with a "Flash sale! 20% off everything" alert, and you swipe it away without a second
Most push notifications ask customers to open an app before they can take the next step. Push actions shorten that
Os e-mails interativos facilitam que os assinantes interajam com o conteúdo ou concluam ações sem sair da caixa de entrada.
Los emails interactivos facilitan que los suscriptores interactúen con el contenido o completen acciones sin salir de su bandeja de
Programas de fidelidade são iniciativas estruturadas de marketing que recompensam clientes recorrentes com vantagens como pontos, descontos ou experiências exclusivas.
Los programas de lealtad son iniciativas de marketing estructuradas que recompensan a los clientes recurrentes con beneficios como puntos, descuentos
Triggered messaging is a core customer engagement approach that helps brands deliver relevant communications based on customer behavior, lifecycle changes,
A modern customer persona is a semi-fictional representation of an ideal customer, built from first-party data, customer insights, and real-world
La entregabilidad define el éxito o el fracaso del email marketing. Incluso un email muy bien escrito no sirve de
A entregabilidade é o que define o sucesso ou o fracasso do email marketing. Mesmo um email muito bem escrito
Interactive emails make it easier for subscribers to engage with content or complete actions without navigating away from their inbox.
Se o desempenho dos seus e-mails está abaixo do esperado, é provável que sua comunicação não esteja alinhada à intenção
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