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Leads Product Launches, Adoption, & Evangelism.Expert in cross-channel marketing strategies & platforms.
The landscape of customer engagement is undergoing a monumental shift. This is being driven by a new generation of customers
From big tech and investors hyping it up and industry skeptics predicting doomsday to the LinkedIn thought leadership posts written
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Las herramientas de email marketing impulsadas por IA están transformando la forma en que las empresas interactúan con su audiencia.
Ferramentas de email marketing com IA estão transformando a forma como empresas engajam suas audiências. Este conteúdo explora as 21
Consumers have come to expect personalized experiences. 71% of customers say they expect personalized interactions, and 76% feel frustrated when
Las notificaciones push se han convertido silenciosamente en una de las herramientas más efectivas en el arsenal de un marketer,
As notificações push tornaram-se silenciosamente uma das ferramentas mais eficazes no arsenal de um profissional de marketing, especialmente para negócios
Consumers today expect brands to know them. In fact, 70% of people say they will shop only with brands that
Next Best Action (NBA) is about treating customers like individuals, not entries in a segment. It uses real-time customer data
Más de mil millones de usuarios en todo el mundo ya han adoptado Rich Communication Services (RCS), la tecnología de
Mais de um bilhão de usuários no mundo já adotaram o Rich Communication Services (RCS), a tecnologia de mensagens de
Durante más de 30 años, el SMS ha sido un pilar de la comunicación móvil, permitiendo a empresas y personas
Por mais de 30 anos, o SMS tem sido um pilar da comunicação mobile, permitindo que empresas e pessoas troquem
Geofencing is one of the few mobile marketing strategies that meet a user in the moment. When you enter a
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