Personalization

20 Standout Examples of Personalization in Marketing That Drive Conversions

Consumers today expect brands to know them. In fact, 70% of people say they will shop only with brands that

Written by: Kiran Pius
Published on: 04 Feb, 2026
Marketing Automation

What Is Next Best Action? A Complete Guide With Examples

Next Best Action (NBA) is about treating customers like individuals, not entries in a segment. It uses real-time customer data

Written by: Kiran Pius
Published on: 02 Feb, 2026
Marketing Strategies

10 Best Geofencing Marketing Platforms Compared [+How to Choose the Best]

Geofencing is one of the few mobile marketing strategies that meet a user in the moment. When you enter a

Written by: Kiran Pius
Published on: 29 Jan, 2026
Mobile Marketing

Mobile App Personalization: Framework, 14 Strategies & Real-World Examples

Mobile apps lose 77% of users within three days of install, but teams that personalize their apps slash that churn

Written by: Kiran Pius
Published on: 29 Jan, 2026
Ecommerce and Retail

10 Best E-Commerce Personalization Tools [Features + How to Choose]

Modern e-commerce personalization tools go well beyond basic tactics like adding a customer’s name to marketing messages. Buyers now expect

Written by: Kiran Pius
Published on: 15 Jan, 2026

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