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Leads Product Launches, Adoption, & Evangelism.Expert in cross-channel marketing strategies & platforms.
The landscape of customer engagement is undergoing a monumental shift. This is being driven by a new generation of customers
From big tech and investors hyping it up and industry skeptics predicting doomsday to the LinkedIn thought leadership posts written
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Every day, 347 billion marketing emails compete for the same slice of attention. Some are read instantly, while others are
AI-powered email marketing tools are transforming the way businesses engage with their audience. This blog explores the top 21 AI
Modern marketers face a core contradiction. While personalization is now a must-have, the actual process and activity of targeting customers
E-commerce loyalty programs are strategic initiatives that incentivize online shoppers to return and engage more deeply with a brand. Instead
Tiered loyalty programs have changed the game for different types of brands that were aiming to deepen their customer engagement
Modern shoppers crave fun, achievement, and variety, not just loyalty points. When you’re seeking repeat purchases from shoppers, you need
Customer loyalty is a key driver of sustainable growth, with loyal customers not only spending more but also advocating for
Travel loyalty programs are customer retention strategies used by airlines, hotels, booking sites, and other travel brands. They reward guests
Your email campaigns can’t drive results if they never reach the inbox. Before you can worry about open rates or
Interactive emails integrate dynamic elements, surveys, carousels, forms, games, etc., directly into the message, inviting subscribers to tap, swipe, play,
Loyalty programs are structured marketing initiatives that reward repeat customers with perks, such as points, discounts, or exclusive experiences. It
Email deliverability makes or breaks email marketing. Even a beautifully written email is useless if it never reaches the inbox.
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