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The holiday season accounts for a huge share of annual revenue for businesses. The NRF states that the core retail
Consumer spending and online traffic increase during the holiday season. In the first week alone, holidays drive a gross merchandise value
Email marketing remains one of the highest return on investment (ROI) channels, with a return of $36 for every dollar
As the New Year dawns, consumers embrace a mindset of fresh starts and possibilities. After the holiday rush, people shift
Smart TVs are quietly becoming a marketer’s dream: a high-reach, underused engagement channel packed with potential. Added with the burgeoning
Christmas is among the most lucrative seasons for brands, and the right advertisements can transform your campaign into a cultural
As customer expectations continue to rise, brands are under increasing pressure to deliver personalized, timely, and impactful interactions across channels.
Push notifications are dead. Well, as Dwight Schrute would say, “That’s debatable.” Every couple of months, we come across a
E-commerce conversions are the lifeblood of online retail, turning casual visitors into paying customers. Your conversion rate reflects how well
Just a few years ago, marketing automation meant scheduling email blasts or setting simple, rule-based workflows in motion. It saved
If 80% of your product usage comes from 20% of your users, you're not alone. That’s the Pareto Principle in
For over a decade, growth marketers have sworn by the AARRR framework, Dave McClure’s famous “Pirate Metrics”. Since 2007, AARRR
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.