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Leads content and digital marketing.Expert in SaaS sales, marketing and GTM strategies.
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Push notifications are dead. Well, as Dwight Schrute would say, “That’s debatable.” Every couple of months, we come across a
E-commerce conversions are the lifeblood of online retail, turning casual visitors into paying customers. Your conversion rate reflects how well
Just a few years ago, marketing automation meant scheduling email blasts or setting simple, rule-based workflows in motion. It saved
If 80% of your product usage comes from 20% of your users, you're not alone. That’s the Pareto Principle in
For over a decade, growth marketers have sworn by the AARRR framework, Dave McClure’s famous “Pirate Metrics”. Since 2007, AARRR
Brands constantly battle for attention. When consumers spend most of their free time digitally, this battle moves to their screens.
The definition of app conversion varies widely from industry to industry. For an e-commerce marketer, an app conversion event can
An average website conversion rate gives you a baseline of the number of visitors who will take a desired action
We’re living in a time where attention is scarce, expectations are sky-high, and customer journeys are anything but linear and
Push notification platforms help engage users and improve app retention with timely, personalized messages. This guide explores the features of
As you continue to work with the CleverTap platform, you will eventually reach a point where you have to do
Looking for a strong alternative to OneSignal? We’ve reviewed the top OneSignal competitors to help you find the best platform
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