AI and ML

Guardrails for AI: A Marketer’s Guide to Governing AI Systems

AI agents have arrived, and with them, AI has moved beyond being a tool for boosting productivity to an autonomous

Written by: Agnishwar Banerjee
Published on: 19 Aug, 2025
Loyalty

8 Subscription and Membership Loyalty Program Examples & Why They Work

Subscription and membership loyalty programs have surged in popularity as brands seek to deepen customer relationships. In these paid programs,

Written by: Agnishwar Banerjee
Published on: 11 Aug, 2025
Holiday Marketing

15 December Marketing Ideas to Drive Revenue This Holiday Season

December is the North Star for D2C marketers aspiring to maximize sales during the holiday season. In the US, consumers

Written by: Agnishwar Banerjee
Published on: 07 Aug, 2025
Holiday Marketing

15 Proven Diwali Marketing Campaign Ideas to Drive Sales This Festive Season

Diwali, the Festival of Lights, is celebrated with great enthusiasm in India. This is a time of gift-giving, and the

Written by: Agnishwar Banerjee
Published on: 04 Aug, 2025
Holiday Marketing

18 Christmas Promotion Ideas & Examples to Boost Holiday Sales

The holiday season accounts for a huge share of annual revenue for businesses. The NRF states that the core retail

Written by: Agnishwar Banerjee
Published on: 29 Jul, 2025
Holiday Marketing

12 Festive Thanksgiving Promotions and Marketing Ideas to Boost Holiday Sales

Consumer spending and online traffic increase during the holiday season. In the first week alone, holidays drive a gross merchandise value

Written by: Agnishwar Banerjee
Published on: 28 Jul, 2025
Holiday Marketing

20 Winning New Year Marketing Campaign Ideas To Drive Sales [+ Examples]

As the New Year dawns, consumers embrace a mindset of fresh starts and possibilities. After the holiday rush, people shift

Written by: Agnishwar Banerjee
Published on: 23 Jul, 2025
CleverTap

Finally: Smart TV Engagement That’s Built for OTT Growth

Smart TVs are quietly becoming a marketer’s dream: a high-reach, underused engagement channel packed with potential. Added with the burgeoning

Written by: Agnishwar Banerjee
Published on: 22 Jul, 2025
Holiday Marketing

18 Christmas Advertisement Examples to Inspire Your Holiday Campaign Strategy

Christmas is among the most lucrative seasons for brands, and the right advertisements can transform your campaign into a cultural

Written by: Agnishwar Banerjee
Published on: 18 Jul, 2025
Customer Engagement

Braze vs MoEngage: Which Is the Better Choice for Your Business?

As customer expectations continue to rise, brands are under increasing pressure to deliver personalized, timely, and impactful interactions across channels.

Written by: Agnishwar Banerjee
Published on: 07 Jul, 2025
Customer Engagement

From Push to Pull: The Next Wave of Customer Interaction

Push notifications are dead. Well, as Dwight Schrute would say, “That’s debatable.” Every couple of months, we come across a

Written by: Agnishwar Banerjee
Published on: 01 Jul, 2025

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