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The landscape of customer engagement is undergoing a monumental shift. This is being driven by a new generation of customers
From big tech and investors hyping it up and industry skeptics predicting doomsday to the LinkedIn thought leadership posts written
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Consumer spending and online traffic increase during the holiday season. In the first week alone, holidays drive a gross merchandise value
Businesses rely on customer engagement platforms to deliver personalized, timely experiences across channels. Choosing the right platform can make or
When evaluating Braze vs. Salesforce Marketing Cloud (SFMC), marketing leaders find two powerful yet very different customer engagement platforms. Braze
Marketing has evolved from spreadsheets and manual campaign setups to basic automation, and now to intelligent automation or IA. Intelligent
International Women’s Day (IWD), celebrated annually on March 8, is a global tribute to the social, economic, cultural, and political
Valentine’s Day stands as one of the most commercially significant holidays worldwide, celebrated universally with themes of love, relationships, and
Oracle Marketing Cloud is an established platform for managing marketing campaigns, customer data, and cross-channel communication. It provides businesses with
Enterprise marketing today has become too complex to manage manually, particularly for large organizations that handle millions of customer profiles
The Consumer Electronics Show (CES) is the ultimate stage for tech innovation. It’s also a massive marketing spectacle. In 2025,
Reaching today's diverse audiences is challenging. Broad marketing campaigns that cast a wide net often miss the mark, wasting resources
With the proliferation of channels, devices, and AI chatbots, the number of digital and physical touchpoints has exploded, amplifying the
The great AI shift in marketing is already underway. What once required teams of analysts poring over funnels, designers crafting
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
