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With the proliferation of channels, devices, and AI chatbots, the number of digital and physical touchpoints has exploded, amplifying the
The great AI shift in marketing is already underway. What once required teams of analysts poring over funnels, designers crafting
AI isn’t just transforming businesses; it’s transforming customers. The easy access to generative AI (Gen AI) tools and virtual assistants
Just two years ago, AI was a fun experimental tool. Today, it’s almost an operational necessity. With 88% of marketers
AI agents have arrived, and with them, AI has moved beyond being a tool for boosting productivity to an autonomous
Subscription and membership loyalty programs have surged in popularity as brands seek to deepen customer relationships. In these paid programs,
December is the North Star for D2C marketers aspiring to maximize sales during the holiday season. In the US, consumers
Diwali, the Festival of Lights, is celebrated with great enthusiasm in India. This is a time of gift-giving, and the
The holiday season accounts for a huge share of annual revenue for businesses. The NRF states that the core retail
Consumer spending and online traffic increase during the holiday season. In the first week alone, holidays drive a gross merchandise value
Email marketing remains one of the highest return on investment (ROI) channels, with a return of $36 for every dollar
As the New Year dawns, consumers embrace a mindset of fresh starts and possibilities. After the holiday rush, people shift
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