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Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Salesforce Marketing Cloud (SFMC) has been a popular choice for businesses seeking a comprehensive marketing automation and customer engagement platform.
Website conversion rate is a key metric that measures the percentage of visitors who take a desired action on your
Reaching today's diverse audiences is challenging. Broad marketing campaigns that cast a wide net often miss the mark, wasting resources
Mobile app churn rate is a critical metric that reflects the percentage of users who stop using an app over
CleverTap and MoEngage are two leading customer engagement platforms, offering robust capabilities to help brands interact effectively with their users
In-app notifications are a powerful tool for engaging users at the right moments, driving conversions, and enhancing retention. Here are
In-app notifications are a powerful channel for keeping users engaged with your app and improving conversions. This blog provides a
Email marketing copy is a key element of successful email campaigns. This blog discusses email copywriting tips, best practices, and
E-commerce push notifications are a powerful tool for driving sales and customer engagement. This guide shows you how to
Building an email list is the foundation of an effective email marketing program. That, however, is easier said than done.
Timing can make or break the effectiveness of push notifications. This guide explores the best times to send push notifications
Banking push notifications help banks notify their customers with real-time alerts, security updates, and personalized communications. This blog discusses the
Free Customer Engagement Guides
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