Marketing Strategies

What Are App Clips?

App clips are lightweight versions of full-size iOs applications that can provide immediate service to someone needing to perform a

Written by: Subharun Mukherjee
Published on: 04 May, 2021
Ecommerce and Retail

Ecommerce App Design: UI Tips & Microinteractions that Boost Conversions

It's no secret that ecommerce has seen a major boost in the last year. More and more shoppers are turning

Written by: Shivkumar M
Published on: 29 Apr, 2021
SMS Marketing

Consumer Views on SMS Notifications

Want to hear something shocking? SMS turns 29 this year. That's right: the first SMS, which said “Merry Christmas,” was

Written by: Subharun Mukherjee
Published on: 27 Apr, 2021
Personalization

How BigShyft Uses Personalized Email Marketing to Increase Retention Rates by 40%

Email marketing emerged on the scene four decades ago. But it still continues to break records as the marketing format

Written by: Subharun Mukherjee
Published on: 22 Apr, 2021
Personalization

15 Actionable Personalization Messages to Connect With Users

Users want digital marketing to be relevant and targeted to their specific interests. In fact, 80% of customers are more

Written by: Subharun Mukherjee
Published on: 20 Apr, 2021
Marketing Strategies

Grow & Retain Users: Acquisition-Monetization Balance

In part three of our Reimagine Growth masterclass series, John Spottiswood, COO at Jerry.ai and our very own CleverTap expert

Written by: Shivkumar M
Published on: 15 Apr, 2021
Financial Services

11 Lessons from Best Fintech Apps

Finance + tech = an exciting, evolving industry that everyone is talking about in 2021. The further adoption of digital

Written by: Subharun Mukherjee
Published on: 13 Apr, 2021
AI and ML

How Jerry Uses Personalized Communications to Increase Conversions by 20%

The good news: apps have become the “channel of choice”* for consumers, fueling record adoption of finance and insurance apps.

Written by: Subharun Mukherjee
Published on: 08 Apr, 2021
Ecommerce and Retail

The New Experience Economy: How Ecommerce Brands Can Thrive in the Future of Retail

The death of retail has been greatly exaggerated. Ecommerce revenues were up more than 30% in 2020,* and the past

Written by: Shivkumar M
Published on: 01 Apr, 2021
Gaming

Top Six Mobile Gaming Trends That Matter in 2021 and Beyond

Here's an exciting stat: worldwide digital games market earnings rose by 15% to reach $11.6B in January 2021. What's more,

Written by: Subharun Mukherjee
Published on: 30 Mar, 2021
Financial Services

How PayU Increased User Adoption by 5x and Transactions by 20%

In recognition of International Women’s Day and the focus on women throughout March, we look back on some of the

Written by: Subharun Mukherjee
Published on: 25 Mar, 2021
Gaming

Games as a Service: Everything You Need to Know in 2024

It's fair to say that 2020 changed how we behave — both inside and outside of our homes. Every industry,

Written by: Subharun Mukherjee
Published on: 23 Mar, 2021

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