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Learn how you can Unlock Limitless Customer Lifetime Value with CleverTap’s All-in-One Customer Engagement Platform.
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Marketing is a means to effectively engage and ultimately retain customers. But messaging aimed at customers also needs to be
In last year’s WWDC, we talked about how iOS 14 would affect user privacy and mobile marketing. That story continues
Growth is change. So, growth marketers should welcome times of upheaval… especially if they are not the most successful brand
Cast your mind back to 1997. The internet had momentum but hadn't officially taken off yet. A search engine named
Facebook is going all-in on ecommerce. Hot on the heels of its Live Shopping Fridays announcement, the social media giant
Hyper-casual games are likely to take the mobile gaming industry by storm. Some would argue that they already have. For
Global events have not only accelerated business transformation and change, they’ve upended consumer perception of what brands must do and
You’ve been working for months and are finally ready to release a new feature within your app. The design is
The subscription economy is booming. More than four in five U.S. consumers* now pay for at least one streaming video
Opposed to occasional work-related posts, I wanted this blog post to be different and focused on walking through a few
By 2023, mobile apps are expected to generate $935 billion* in revenue and by 2024, around 184 billion apps will
While the pandemic has driven a 72% rise in fintech app usage*, it hasn’t been a perfectly uphill rise. According
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