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Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Push notifications are an essential part of mobile marketing, offering brands the ability to reach users directly and in real
As the New Year dawns, consumers embrace a mindset of fresh starts and possibilities. After the holiday rush, people shift
Smart TVs are quietly becoming a marketer’s dream: a high-reach, underused engagement channel packed with potential. Added with the burgeoning
Email marketing is the unsung hero of Black Friday. During the year’s biggest shopping event, a well-timed email can directly
Christmas is among the most lucrative seasons for brands, and the right advertisements can transform your campaign into a cultural
So you’ve developed the next world-changing app? Right on. Now all that’s left is getting it into the hands of
Loyalty programs are structured marketing initiatives that reward repeat customers with perks, such as points, discounts, or exclusive experiences. It
Halloween is more than just costumes and candy. It’s a key opportunity for retailers to drive sales through targeted Halloween
Shopping cart abandonment is a massive challenge for e-commerce. Studies show that e-commerce stores lose approximately $18 billion in revenue
Email deliverability makes or breaks email marketing. Even a beautifully written email is useless if it never reaches the inbox.
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