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Learn how you can Unlock Limitless Customer Lifetime Value with CleverTap’s All-in-One Customer Engagement Platform.
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
In a category where speed and trust shape investor decisions, real-time engagement is fast becoming the new currency of loyalty
SMS marketing is a critical channel for brands seeking direct, high-impact customer engagement, and e-commerce businesses are leading the charge.
Email marketing offers a high return on investment (ROI) of $36 for every dollar spent. 42% of people use mobile
Website conversion rate optimization (CRO) is a strategy to enhance your website's ability to turn visitors into customers, subscribers, or
Customer retention is as important, if not more, than acquiring new ones. Businesses often get so tied up in new
Daily active users (DAUs) and monthly active users (MAUs) indicate how sticky your application is for users. It’s the glue
In a landscape where trust is paramount and competition is fierce, customer engagement has emerged as a critical growth lever
Automation is the backbone of modern email marketing. Email automation workflows help marketers send the right message at the right
Leading indicators look forward and are predictive, signaling future performance. Lagging metrics reflect results after the fact, confirming the result.
For over a decade, growth marketers have sworn by the AARRR framework, Dave McClure’s famous “Pirate Metrics”. Since 2007, AARRR
Fintech onboarding is the first form of experience you give to your users. This experience covers a series of steps:
With over 5 million apps on the App Store and Google Play, your app’s star rating plays a pivotal role
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