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Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Push notifications are an essential part of mobile marketing, offering brands the ability to reach users directly and in real
Smart TVs are quietly becoming a marketer’s dream: a high-reach, underused engagement channel packed with potential. Added with the burgeoning
Few marketing channels offer precision, privacy, and performance like email does, especially when it comes to financial services. With digital
Abandoned cart emails are a goldmine, because even though about 70% of online shopping carts are abandoned, a well-crafted email
So you’ve developed the next world-changing app? Right on. Now all that’s left is getting it into the hands of
Interactive emails integrate dynamic elements, surveys, carousels, forms, games, etc., directly into the message, inviting subscribers to tap, swipe, play,
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
