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Learn how you can Unlock Limitless Customer Lifetime Value with CleverTap’s All-in-One Customer Engagement Platform.
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Understanding your customers is essential for effective marketing, but traditional segmentation often falls short of capturing the complexity of human
Micro-segmentation marketing is a powerful approach that enables businesses to go beyond broad audience targeting to create highly personalized experiences.
Are you tired of your marketing campaigns feeling like a shot in the dark? Segmentation, targeting, and positioning (STP) is
Reaching today's diverse audiences is challenging. Broad marketing campaigns that cast a wide net often miss the mark, wasting resources
Adapt your messaging strategy with Meta’s WhatsApp Business Messaging Pricing changes in 2025. Prioritize quality conversations, strategic promotions, and omnichannel
AI-powered email marketing tools are transforming the way businesses engage with their audience. This blog explores the top 21 AI
Discover how AI can help you create personalized, data-driven marketing strategies that truly connect with customers and deliver real results.
Price segmentation is a strategic pricing approach that allows businesses to optimize revenue by offering different prices to different customer
RFM customer segmentation—an approach based on recency, frequency, and monetary value—is a powerful framework that helps businesses segment their customers
What a fantastic start to 2025! We are excited to share that CleverTap has been recognized as a Niche Player
When it comes to your mobile users, making a connection is everything. Savvy marketers have recognized the incredible power of
Achieve one-to-one marketing at scale with AI-powered customer segmentation. Discover how it outperforms traditional segmentation and enables precise targeting that
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
