In-App Messages



Make every micro-moment an opportunity to engage users and enhance their experiences acros various points of their journey. Send personalized, contextual messages to create experiences that delight users.



CleverTap In-App Notifications
CleverTap In-App Campaigns

Campaigns for Any Lifecycle Stage

Improve user experience with content-rich in-app messages. Convert your most active users, onboard new users, drive new feature adoption, send promotional offers or personalized recommendations.

Create Perfect First Time User Experiences

Unmatched Ease of Use

Easily send in-app notifications that contain rich media like images, GIFs, video, or audio that is rendered perfectly across devices of any size and type automatically.
Personalized Messaging
Add name, location, and title to personalize your communications.
In-app Personalized Messaging
Localization Support
Localize messages for regional users and create a stronger impact.
In-app Localization Support
Drag-and-Drop Editor
Quickly send in-app notifications without needing to code.
In-app Drag-and-Drop Editor
Pre-Built Templates
Access a variety of templates to quickly get started on common use cases.
CleverTap PreBuilt In-App Templates

Track Performance of In-App Campaigns

Analyze deliveries, click-through rates, and goal conversions for your in-app campaigns. Track campaign-specific goals — including revenue and daily, weekly, and monthly trend reports for campaigns triggered via user actions. Have these reports delivered straight to your inbox.
Track In-App Campaigns Performance

Why our customers love us

We Drive Measurable Growth

Helping our customers succeed
View our Customers
  • Fandango Screenshot
    7%Revenue

    Uplift with engagement campaigns

    5%Engagement

    With personalized campaigns

    “We can look at the users’ journey across multiple devices: from the web, to their phone, or their tablet. This not only provides us with a single view of the customer but also improves engagement and the user journey across channels and devices.”
    Inma Cañadas
    VP of Marketing
    See Case Study
  • BookMyShow Screenshot
    2xEngagement

    With campaigns triggered by user behavior

    5xCTRs

    On personalized push notification campaigns

    “CleverTap’s impact is clear. Our conversions and traffic have increased over 50% in the last several months. CleverTap is a trusted partner for BookMyShow. Their advanced mobile CRM lets us implement complex yet easy-to-set-up automated campaigns for our users.”
    Marzdi Kalianiwala
    Head – Marketing & BI, BookMyShow
    See Case Study
  • Lenskart Screenshot
    68%Higher Engagement

    With personalized push notifications

    75%More Efficient Campaigns

    With actionable insights

    “CleverTap offers the perfect mix of analytics and engagement, with actionable analytics and ease-of-use. With live user segments and real-time data, we always have our eye on the CleverTap dashboard to understand which users are dropping off and which campaigns need to be optimized.”
    Manan Bajoria
    Head of Growth Marketing at Lenskart
    See Case Study
  • Hotstar Screenshot
    12%Engagement

    With event-centric campaigns

    3xCTRs

    Using data-based insights from Pivots

    “CleverTap’s data-driven mobile marketing suite continues to play a crucial role in our growth. Using CleverTap we have been able to run omnichannel campaigns for a diverse set of use cases.”
    Mihir Shah
    VP of Product & Marketing Growth, Hotstar
    See Case Study
  • Cleartrip Screenshot
    8-10%Monetization Rates

    By delivering personalized multi-channel messaging

    5xMore Cross-Sells

    By using Live User Segments

    “Cleartrip is building a culture of digital transformation by combining cross-functional data. CleverTap’s marketing growth platform enables us to correlate data across devices and engagement channels for a KPI driven customer engagement strategy.”
    Suman De
    Director of Product Management, Cleartrip
    See Case Study