• Plans and Pricing

    Carefully Curated Growth, Retention & Engagement Capabilities for Your Business

    Curated Pricing Plans

    Choose a Model Best-suited for your Business

    Swift Onboarding

    Well-defined Deliverables from Discovery to Go-live

    World-class Support

    Ensuring your Success with CleverTap

    Ease of Use

    Faster Decision making and Execution

    MID YEAR SALE | 90% OFF

    Essentials

    Start with the basics of engagement to foster meaningful customer interactions

    ₹6000 ₹600

    /month

    Offer Ends in [ Timer ]

    • Craft Omni-Channel Experiences

      Orchestrate campaigns and engage with customers across all essential touchpoints such as email, in-app experiences and more.
    • Curate your Audience

      Target the right audience by segmenting customers based on behaviors, interest, geography and demographics.
    • Experiment, Measure and Optimize

      Create experiments and iterate at lightning speeds to achieve best outcomes.
    *Taxes Apply, excludes add-ons, Billing will start
    post 30-day trial.

    Cutting Edge

    Automate intelligent customer interactions by using Next-Gen tools of driving engagement, powered by Clever. AI

    Let’s Talk

    Everything in Advanced +
    • Add Intelligence to your Campaigns

      Test multiple journey variations and automatically orchestrate the most optimal one with IntelliNODE, powered by Clever. AI.
    • Predictive Segmentation

      Leverage Clever. AI-driven predictions to identify intent-based segments and generate real-time product recommendations for every customer.
    • Deliver real time product recommendations:

      Drive next best action for each customer by offering personalized purchase recommendations.
    • Simplify Execution

      Design campaigns with a content library and leverage collaboration tools to boost productivity.

    The Engagement Platform Trusted
    by Industry Leaders

    See why industry leaders rely on CleverTap to personalize experiences, increase retention, and drive long-term customer value at scale.

    Get a Demo
    G2 Leaders - Industry Awards

    Customize Your Plan With Our Add-Ons

    Boost your engagement capabilities with a variety of modules tailored to your needs

    • message

      Advanced E-mail

      Set up, personalize, test, and deliver high-quality emails to your users, and monitor IP reputation

    • whatsapp

      WhatsApp

      Maximize reach on the world’s most widely used messaging app

    • Message Archiving

      Message Archiving

      Archive outgoing message copies across push, email, SMS, and WhatsApp to your S3, Azure, or GCP buckets in real time for enhanced compliance evidence.

    • Product Experiences

      Product Experiences

      Remotely configure and experiment with app and web UI, workflows, and functionality with minimal technical dependency

    • Reminders

      Reminders

      Deliver well-timed, personalized nudges across channels-driving action at the perfect moment.

    • Reminders

      Visual Editor

      Unlock the power of real-time, personalized web experiences that resonate with each visitor – no developers required.

    • Reminders

      Promos

      The industry’s first complete loyalty and rewards platform – build, personalize, and automate offers that drive real customer value.

    • Reminders

      RCS

      Deliver immersive, app-like experiences with RCS Business Messaging – create, manage, and send interactive messages without third-party setup.

    Compare all Features

    Behavioral Analytics Essentials Advanced Cutting Edge

    Behavioral Analytics

    Funnels Included Included Included
    Cohorts Included Included Included
    Events Included Included Included
    Trends Included Included Included
    Session Analytics Included Included Included
    Uninstall Tracking Included Included Included
    Unified User Profile Included Included Included
    Pivots Add-on Included Included
    Flows Add-on Included Included
    Shared Boards Included Included Included
    Advanced cohorts with retention modes Add-on Included Included
    Aggregated Event Properties Add-on Included Included
    Composite Events Add-on Included Included
    Segment Comparison Add-on Included Included
    Functions and Formulas Add-on Included Included
    Event Comparison Add-on Included Included

    Messaging Channels

    Push Notifications Included Included Included
    In-App Messages Included Included Included
    App Inbox Included Included Included
    Web Push Included Included Included
    Web Pop-up Included Included Included
    Web Native Display Not included Included Included
    Visual Editor Not included Add-on Add-on
    Email Included Included Included
    SMS Connect Included Included Included
    SMS Direct Not included Add-on Add-on
    Webhooks Included Included Included
    App Native Display Add-on Included Included
    Google Ads Add-on Included Included
    Facebook Audiences Add-on Included Included
    TikTok Add-on Included Included
    WhatsApp Connect Add-on Add-on Add-on
    WhatsApp Direct Add-on Add-on Add-on
    RCS Connect Not included Add-on Add-on
    RCS Direct Not included Add-on Add-on

    Orchestration

    Journeys Included Included Included
    IntelliNODE Not included Not included Included
    Content Manager Included Included Included

    Templates

    Basic Templates (Email Only) Included Included Included
    Scribe Not included Included Included

    Lifecycle Optimization

    Lifecycle Optimizer Not included Not included Included

    Campaign Optimization

    Message A/B Tests Included Included Included
    Best Time to Deliver Not included Included Included
    Send to All Devices Included Included Included
    Email Editor Included Included Included
    Enhanced Push Delivery Included Included Included
    Product Experiences Not included Add-on Add-on

    Segmentation

    Psychographic Included Included Included
    Behavioral Included Included Included
    Live User Included Included Included
    Recency Frequency Monetary Not included Included Included
    Predictions Agent Not included Not included Included
    Custom List Add-on Included Included
    Email subscription groups Included Included Included

    Individualization

    Reminders Not included Add-on Add-on
    Product Recommendations Not included Not included Included
    Bulletins Add-on Included Included
    Linked Content Add-on Included Included
    Liquid Tags Add-on Included Included
    Geofencing Add-on Included Included
    Catalog Send-Time Personalization Add-on Included Included
    Constant Property Campaign Add-on Included Included

    Data Management

    Schema Design Included Included Included
    API access (Import and export via API) Included Included Included
    CSV Downloads Included Included Included
    CSV Uploads Included Included Included
    GCP Export Add-on Included Included
    SFTP Data Imports Not included Included Included
    Localized AWS Instances Included Included Included
    Batch Data Export to AWS S3 Add-on Included Included
    AWS EventBridge Add-on Included Included
    Bulk export to Mixpanel Add-on Included Included
    Bulk export to mParticle Add-on Included Included
    Bulk export to Amplitude Add-on Included Included
    Bulk export to Segment Add-on Included Included
    Bulk export to Azure Add-on Included Included

    Access & Workflows

    2-Factor Authentication Included Included Included
    Single Sign-on (SSO) Included Included Included
    Role-Based Access Included Included Included
    Advanced Role-Based Access Not included Included Included
    Campaign Approval Workflows Not included Included Included

    Customer Success

    Online Support Included Included Included
    Customizable Support Available Available

    Category Rewards Management

    Promos Add-on Add-on Add-on

    Data Retention Policy

    Data Retention Policy 3 years 3 years 10 years
    Essentials
    Advanced
    Cutting Edge
    Funnels Included Included Included
    Cohorts Included Included Included
    Events Included Included Included
    Trends Included Included Included
    Session Analytics Included Included Included
    Uninstall Tracking Included Included Included
    Unified User Profile Included Included Included
    Pivots Add-on Included Included
    Flows Add-on Included Included
    Shared Boards Included Included Included
    Advanced cohorts with retention modes Add-on Included Included
    Aggregated Event Properties Add-on Included Included
    Composite Events Add-on Included Included
    Segment Comparison Add-on Included Included
    Functions and Formulas Add-on Included Included
    Event Comparison Add-on Included Included
    Push Notifications Included Included Included
    In-App Messages Included Included Included
    App Inbox Included Included Included
    Web Push Included Included Included
    Web Pop-up Included Included Included
    Web Native Display Not included Included Included
    Visual Editor Not included Add-on Add-on
    Email Included Included Included
    SMS Connect Included Included Included
    SMS Direct Not included Add-on Add-on
    Webhooks Included Included Included
    App Native Display Add-on Included Included
    Google Ads Add-on Included Included
    Facebook Audiences Add-on Included Included
    TikTok Add-on Included Included
    WhatsApp Connect Add-on Add-on Add-on
    WhatsApp Direct Add-on Add-on Add-on
    RCS Connect Not included Add-on Add-on
    RCS Direct Not included Add-on Add-on
    Journeys Included Included Included
    IntelliNODE Not included Not included Included
    Content Manager Included Included Included
    Basic Templates (Email Only) Included Included Included
    Scribe Not included Included Included
    Lifecycle Optimizer Not included Not included Included
    Message A/B Tests Included Included Included
    Best Time to Deliver Not included Included Included
    Send to All Devices Included Included Included
    Email Editor Included Included Included
    Enhanced Push Delivery Included Included Included
    Product Experiences Not included Add-on Add-on
    Psychographic Included Included Included
    Behavioral Included Included Included
    Live User Included Included Included
    Recency Frequency Monetary Not included Included Included
    Predictions Agent Not included Not included Included
    Custom List Add-on Included Included
    Email subscription groups Included Included Included
    Reminders Not included Add-on Add-on
    Product Recommendations Not included Not included Included
    Bulletins Add-on Included Included
    Linked Content Add-on Included Included
    Liquid Tags Add-on Included Included
    Geofencing Add-on Included Included
    Catalog Send-Time Personalization Add-on Included Included
    Constant Property Campaign Add-on Included Included
    Schema Design Included Included Included
    API access (Import and export via API) Included Included Included
    CSV Downloads Included Included Included
    CSV Uploads Included Included Included
    GCP Export Add-on Included Included
    SFTP Data Imports Not included Included Included
    Localized AWS Instances Included Included Included
    Batch Data Export to AWS S3 Add-on Included Included
    AWS EventBridge Add-on Included Included
    Bulk export to Mixpanel Add-on Included Included
    Bulk export to mParticle Add-on Included Included
    Bulk export to Amplitude Add-on Included Included
    Bulk export to Segment Add-on Included Included
    Bulk export to Azure Add-on Included Included
    2-Factor Authentication Included Included Included
    Single Sign-on (SSO) Included Included Included
    Role-Based Access Included Included Included
    Advanced Role-Based Access Not included Included Included
    Campaign Approval Workflows Not included Included Included
    Online Support Included Included Included
    Customizable Support Available Available
    Promos Add-on Add-on Add-on
    Data Retention Policy 3 years 3 years 10 years

    Customer Success That Speaks for Itself

    quote

    4X orders with dynamic personalisation

      CleverTap, a long-time partner, has given us the agility and scalability we require. The tailored journeys and campaigns we create on CleverTap come together to deliver a distinctive yet consistent brand experience at every touchpoint, so we are always top-of-mind as a fashion partner for our customers.

    ajio Arpan Biswas,
    Chief Marketing Officer

    quote

    60% Uplift in Campaign CTR

      ZEE5’s growth across international markets has been quite unprecedented. As we go deeper into markets, making the viewing experience more personalized for our audiences is the key to driving greater engagement, and we look to work further with a unified platform like CleverTap to drive greater value across the lifecycle.

    ajiZee5o Archana Anand,
    Chief Business Officer

    quote

    27% Increase in Conversions

      CleverTap made our digital engagements seamless and insightful. With a unified, real-time platform for analytics, personalization, and orchestration, we easily navigate complexities. Its AI-powered capabilities enhance communication effectiveness, speed up experimentation, and help us reduce costs.

    ajiAXISBankZee5o Ojasvi Singhal,
    Vice President – Digital Banking and Transformation

    quote

    39% Rise in Viewership

      Thanks to our rich content and CleverTap’s cutting-edge martech features, our user base has doubled and continues to rise rapidly day after day.

    ajiAXISBankZee5o Nakul Kapur,
    Chief Product and Growth Officer

    quote

    36% At-Risk-of-Churn Customers Retained

      The ability to segment users effectively and analyze customer behavior in real time has transformed how we engage with our guests. CleverTap has become a core platform for deepening customer understanding and enhancing engagement across our loyalty base.

    ajiAXISBankZee5o Sajith Don,
    Director of E-commerce & Paid Media

    quote

    20% Increase in MAUs

      CleverTap has transformed how we engage with customers. It enables us to target the right segments, automate journeys, and drive product adoption with communications that are timely, relevant, and personalized. The visibility we get into campaign performance and the ease of automation makes campaign management effortless and maximizes ROI.

    Bankooredoo Abdullah Al-Naamani,
    Director – Digital & Innovation

    quote

    2.3x Engagement Rate

      With CleverTap, we don’t have to keep switching between platforms. Our campaign analytics are a single refresh away. We can easily create funnels or analyze cohorts directly from the dashboard, which has significantly improved our team’s efficiency and speed of execution.

    Bankooredoo Asiyeh Attar,
    Product Manager

    quote

    100% Increase in Gross Transactions

      CleverTap’s AI-powered recommendation engine helped us achieve our goal of boosting reservation conversions. By surfacing highly personalized restaurant choices at the exact moment users are likely to drop off, we have significantly increased reservations, making it a true game-changer for our business.

    Eatigo Surakan Kittiperakorn,
    Regional Marketing Lead

    quote

    6x Increase in MAU over a 6-month period

      From its early days, Fonos understood the importance of focusing on user lifetime value. CleverTap allows us to understand user behavior, communicate contextually in real time, and use automation for enhanced efficiency—exactly what we needed to scale sustainably.

    fonos Nguyen Hong Nhung,
    Head of Growth Marketing

    quote

    2x Increase in Retention

      CleverTap has been a valuable platform in helping us manage lifecycle marketing at scale. It gives us a single place to run experiments, optimize journeys, and orchestrate campaigns, leading to more efficient marketing operations and better user engagement.

    Maya Jian Chua,
    Specialist – CLM

    quote

    2.6x Boost in Day-30 Retention

      CleverTap not only allows user communication, it also enables us to test and optimize every journey in a structured way. We can quickly see which flows keep users engaged in the app. CleverTap is definitely a valuable tool for any marketer focused on retention.

    Plant Eric Ralls,
    Founder and CEO

    quote

    50% ad revenue uptick by personalized promotions

      CleverTap gives us the flexibility to customize in-app messages and campaigns to match how and when our players interact with the game. We can reach them when they’re most engaged, with a look and feel that matches our brand experience.

    Plant Alex Tarrand,
    Head of Live Ops

    quote

    100%+ Increase in Campaign CTRs

      As our growth accelerated, we needed a platform built for engagement at scale. CleverTap gives us a single place to understand users, orchestrate campaigns, and measure impact, with the flexibility to add a personal touch globally.

    Zedge Aistė Jucevičienė,
    LiveOps & Retention Manager

    quote

    20% Increase in App Engagement

      CleverTap changed the way we see and speak to our community. Instead of one-size-fits-all campaigns, we can communicate based on behavior and intent. In a space where trust, timing, and emotions matter, CleverTap helps us engage with empathy.

    dua Edon Luta,
    Head of Retention

    quote

    2.6x Boost in Day-30 Retention

      CleverTap not only allows user communication, it also enables us to test and optimize every journey in a structured way. We can quickly see which flows keep users engaged in the app. CleverTap is definitely a valuable tool for any marketer focused on retention.

    dua Eric Ralls,
    Founder and CEO

    quote

    100%+ Increase in Campaign CTRs

      As our growth accelerated, we needed a platform built for engagement at scale. CleverTap gives us a single place to understand users, orchestrate campaigns, and measure impact, with the flexibility to add a personal touch globally.

    Zedge Aistė Jucevičienė,
    LiveOps & Retention Manager

    quote

    93.71% Increment in Engagement

      Understanding what messages should be sent versus what creates the most value has made us more responsive to customer behavior. With better segmentation, automation, and great customer support, we engage members effectively at every step.

    Zedge Edon Luta,
    Head of Retention
    City Club by Soriana

    quote

    19x Increase in Reachable Active Users

      Thanks to CleverTap, we’ve gained greater autonomy without adding extra engineering overhead. We now have visibility into impact, better segmentation, and more effective models that help us scale lifecycle marketing confidently.

    Zedge Edgar Robles,
    Business Analytics Manager
    Aplazo

    quote

    28% Reduction in Churn Rate

      We aim to engage our users and provide them with delightful experiences across every product. CleverTap’s insights and orchestration capabilities have directly aided our growth. We look forward to scaling even further with CleverTap as a strategic partner.

    baz Antonio Alejandro Mendoza Zamora,
    Head of Data Innovation
    Baz

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