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Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
When mobile app teams think about growth, they usually think acquisition. Teams scramble to get as many users as quickly
Calculating the ROI for mobile app marketing has always been complicated because of so many moving parts. For the most
Experienced mobile marketers know: real success isn't about getting someone to download your app. It's about convincing them to come
Memrise is a language learning app which won the best app award for 2017 on Google Play. It bested thousands
Keeping the fundamental tenet of online advertising and analytics in mind, it is a known fact that the more you
The days of creating generic messages for every customer are over. These days, customers expect personalized marketing efforts that provide
Consumers love apps. Research shows 85% of time spent on smartphones is consumed by using applications, but only a select
Your newly acquired mobile app users are a lot like kids with a new toy. Your app is the fancy
Choosing the right analytics platform can make the difference between a successful or unsuccessful app. Whether you're building a game,
App launches, uninstalls, churn… If you’re wondering why you are frequently hearing these stats in relation to everything mobile app-related,
Can't stop laughing about something that happened today? Bored and looking for someone to chat with? Want to show off
Mobile marketing has fundamentally evolved from traditional web marketing. Web marketers considered marketing to a mass audience as a go-to
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
