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Learn how you can Unlock Limitless Customer Lifetime Value with CleverTap’s All-in-One Customer Engagement Platform.
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Push notifications are alerts or messages that apps send to a user’s device to capture attention and convey important information.
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
If you’re looking to better understand your customers, the truth is in the numbers. We break down 14 key customer
Customer lifetime value (CLV) represents the total revenue a business can expect to earn from a customer throughout their relationship.
Mobile apps are on the cutting edge of innovation. Roughly 92% of young Americans (ages 18 - 29) now have
In 2007, Dave McClure presented a model for business growth that has more or less been the standard over the
When mobile app teams think about growth, they usually think acquisition. Teams scramble to get as many users as quickly
Calculating the ROI for mobile app marketing has always been complicated because of so many moving parts. For the most
Experienced mobile marketers know: real success isn't about getting someone to download your app. It's about convincing them to come
Memrise is a language learning app which won the best app award for 2017 on Google Play. It bested thousands
Keeping the fundamental tenet of online advertising and analytics in mind, it is a known fact that the more you
The days of creating generic messages for every customer are over. These days, customers expect personalized marketing efforts that provide
Consumers love apps. Research shows 85% of time spent on smartphones is consumed by using applications, but only a select
Your newly acquired mobile app users are a lot like kids with a new toy. Your app is the fancy
Choosing the right analytics platform can make the difference between a successful or unsuccessful app. Whether you're building a game,
App launches, uninstalls, churn… If you’re wondering why you are frequently hearing these stats in relation to everything mobile app-related,
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