Gaming

How Tilting Point Earns Gamer Loyalty While Having Real-World Impact

The ravenous consumer appetite for mobile gaming apps shows no sign of slowing down: According to a recent report from

Written by: Sony Shetty
Published on: 08 Dec, 2022
CleverTap

CleverTap University: Teaching Marketers to Next-Level Their Growth Strategies

Retention is what determines category leaders. It’s been called the One Growth Metric that moves the needle where it matters.

Written by: Niddhi Shah
Published on: 08 Jun, 2022
Marketing Strategies

Retention vs. Benchmarks with Brian Balfour

When it comes to digital marketing, it’s all too common for user acquisition and user retention to be siloed —

Written by: Sony Shetty
Published on: 27 Apr, 2022
Marketing Strategies

Retention Strategies from Apps

What’s your app’s monthly retention rate?  If you don’t know the number off the top of your head, you’re not giving

Written by: Sunil Thomas
Published on: 18 Feb, 2022
Financial Services

Fintech Playbook Strategies: Educate Users to Retain Them

Part 1 of our series on Mobile Marketing Strategies for Fintech Brands Never have more people in more countries relied

Written by: Sunil Thomas
Published on: 30 Nov, 2021
Personalization

Acorns Retention with Gamification

From time spent to revenues generated, metrics for finance apps don't just break records. They also cement the central position

Written by: Mrinal Parekh
Published on: 01 Sep, 2021
Ecommerce and Retail

The New Experience Economy: Establishing Authentic Connections With Customers

The past year boosted US ecommerce’s year-over-year growth rate to 44%* —the highest it’s been in a decade. Now that

Written by: Shivkumar M
Published on: 19 May, 2021
Marketing Strategies

Mobile App Marketing: 3 Winning Strategies from Top Verticals (2021)

In part three of our Reimagine Growth masterclass series, Jenien Lim, Senior CS Manager at Adjust and Adam Hadi, VP

Written by: Shivkumar M
Published on: 04 Mar, 2021
Financial Services

How Boost is Innovating Cashless Payments in Malaysia

Boost launched in 2017 with a mission to revolutionize the way Malaysians conduct their daily transactions. Previously a cash-dominant culture,

Written by: Mrinal Parekh
Published on: 09 Jul, 2020
Data and Analytics

Real-Time Insights to Navigate Uncertainty

You’ve heard the spiel before: this is an unprecedented time in history. The global health crisis affects every industry and

Written by: Shivkumar M
Published on: 02 Jun, 2020
Marketing Strategies

Empathy at Scale: How Our Customers Are Connecting With Their Users [Video Series]

Experts suggest that the key to great marketing efforts is empathy. It doesn’t just enhance marketing content, it also helps

Written by: Mrinal Parekh
Published on: 21 May, 2020
Marketing Strategies

How Expert Marketers in Southeast Asia are Overcoming Business Challenges

A lot has changed in the app marketing landscape over the last few months. Some app industries are experiencing a

Written by: Mrinal Parekh
Published on: 20 May, 2020

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