All you need to know about app analytics and user engagement is right here. Read on to learn from the experts.
General
January 11, 2018

Smart mobile marketers know that user retention is the lifeblood of a successful app. In fact, a 10% uptick in

General
December 19, 2017

When you first launched your mobile app, you probably had big dreams of people flocking to download it, sharing it

General
December 12, 2017

Mobile apps are on the cutting edge of innovation. Roughly 92% of young Americans (ages 18 – 29) now have

General
November 21, 2017

In 2007, Dave McClure presented a model for business growth that has more or less been the standard over the

App User Lifecycle
October 17, 2017

A 10% increase in user retention can increase the value of a business by more than 30%. Forget awareness. Forget

Data Science
October 5, 2017

“Where in the onboarding process are we losing the most users?” “Which channels are our power users coming from?” “Where

General
September 26, 2017

When mobile app teams think about growth, they usually think acquisition. Teams scramble to get as many users as quickly

App User Lifecycle
September 21, 2017

Calculating the ROI for mobile app marketing has always been complicated because of so many moving parts. For the most

Data Science
September 12, 2017

Ready for some sobering stats? The average mobile app loses 77% of its DAUs within the first 3 days after

Data Science
September 7, 2017

Experienced mobile marketers know: real success isn’t about getting someone to download your app. It’s about convincing them to come

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