Mobile Marketing

Mobile User Acquisition: 10 Powerful Ways to Attract New Users

In the competitive landscape of mobile apps, simply creating a great product isn't enough—effective user acquisition strategies are essential for

Written by: Shivkumar M
Published on: 05 Apr, 2023
Mobile Marketing

20 App Install Ads That Are Winning The User Acquisition Game

App install ads are like shirtless Abercrombie models strategically standing outside a store entrance, enticing potential customers. Fortunately, you don’t

Written by: Shivkumar M
Published on: 10 Aug, 2021
Ecommerce and Retail

Ecommerce ASO Tips for User Acquisition

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Written by: Shivkumar M
Published on: 18 Feb, 2021
Mobile Marketing

Top Mobile Ad Networks for App Monetization & User Acquisition

If you want to capture your customers’ attention, you’ve got to be where they are. And that’s on mobile.  Mobile

Written by: Shivkumar M
Published on: 29 Sep, 2020
Financial Services

How Boost is Innovating Cashless Payments in Malaysia

Boost launched in 2017 with a mission to revolutionize the way Malaysians conduct their daily transactions. Previously a cash-dominant culture,

Written by: Mrinal Parekh
Published on: 09 Jul, 2020
Marketing Strategies

How Expert Marketers in Southeast Asia are Overcoming Business Challenges

A lot has changed in the app marketing landscape over the last few months. Some app industries are experiencing a

Written by: Mrinal Parekh
Published on: 20 May, 2020
Customer Engagement

4 Essential Takeaways from Our Webinar: Social Apps Coming of Age During COVID‑19

Social distancing has forced people to look for alternative ways to stay connected. It has gotten to the point where

Written by: Mrinal Parekh
Published on: 12 May, 2020
Personalization

How Photobook Helps Users Personalize the Things They love

What turns your everyday moments into meaningful memories? Sharing the story with others. And Photobook provides users the chance to

Written by: Mrinal Parekh
Published on: 06 May, 2020
Financial Services

Ayopop: Helping Indonesians Pay & Manage Finances Efficiently

Historically, the majority of the rural population in Indonesia prefer cash over cards due to negligible awareness of electronic payments.

Written by: Mrinal Parekh
Published on: 14 Apr, 2020
CleverTap

Bagaimana Caroussel Menghubungkan Para Penjual & Pembeli di Asia Tenggara

Jika anda pernah membeli atau menjual sesuatu di forum atau situs seperti OLX atau Craigslist, anda mungkin ingat bagaimana sulit

Written by: Mrinal Parekh
Published on: 24 Mar, 2020
CleverTap

How PlantSnap Built a Global User Base

“Without plants there’s nothing. Not even humanity. And not understanding the kind of plant you have in front of you

Written by: Mrinal Parekh
Published on: 12 Feb, 2020
Customer Engagement

How Carousell Connects Buyers & Sellers Across Southeast Asia

If you’ve ever bought or sold something on a forum or classifieds websites like OLX or Craigslist, you probably remember

Written by: Mrinal Parekh
Published on: 29 Jan, 2020

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