Mobile Marketing

App Store Optimization: CleverTap’s Top 10 Tips (Infographic)

The App Store itself is still where the majority of users discover mobile apps. But with millions of apps in

Written by: Shivkumar M
Published on: 19 Nov, 2019
Mobile Marketing

Why You Shouldn’t Rely on User Acquisition to Support App Growth

Say you own a small flower shop on a busy street. You have a few people browsing around in your

Written by: Subharun Mukherjee
Published on: 22 Aug, 2019
Customer Engagement

User Acquisition Starts with Retention

We’ve said it so many times, it’s basically our company mantra: Retention is the foundation for growth.  From a sheer

Written by: Shivkumar M
Published on: 08 Aug, 2019
Mobile Marketing

The Mobile Marketer’s Guide to App Store A/B Testing

Mobile publishers fantasize about rocketing to the top charts of app stores as if by magic. But any App Store

Written by: Shivkumar M
Published on: 06 Mar, 2018
Mobile Marketing

9 Tips for Food Tech Apps to boost User Acquisition

Restaurants and fast-food joints have been delivering food to our doorsteps for decades now. But recently, an altogether new vertical

Written by: Mrinal Parekh
Published on: 14 Feb, 2018
Media and Entertainment

Key Lessons to Turn Up the Volume on your Media App User Acquisition

From news and music to entertainment and video, we’re consuming more and more content on our mobile devices. As a

Written by: Mrinal Parekh
Published on: 01 Feb, 2018
Marketing Strategies

4 Travel App Awareness and Acquisition Strategies for a Smooth Sail

No matter what app industry vertical you function in, it is critical for all app developers and mobile marketers -

Written by: Mrinal Parekh
Published on: 19 Oct, 2017
Marketing Strategies

How to Win With an App Retention-First Strategy

App launches, uninstalls, churn… If you’re wondering why you are frequently hearing these stats in relation to everything mobile app-related,

Written by: Shivkumar M
Published on: 03 Jun, 2016

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