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Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
In the competitive landscape of mobile apps, simply creating a great product isn't enough—effective user acquisition strategies are essential for
One of the most important metrics that mobile marketers work for is to increase their app's conversion rates. Whether that
If you’re overwhelmed by mobile app metrics, you’re not alone. What’s the best way to track app performance? How do
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
