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CleverTap Blogs

Latest trends in customer engagement

Discover how AI can help you create personalized, data-driven marketing strategies that truly connect with customers and deliver real results.

Published on: 13 Feb, 2025

Push notifications are alerts or messages that apps send to a user’s device to capture attention and convey important information.

Published on: 18 Oct, 2024

Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key

Published on: 03 Oct, 2024

If you’re looking to better understand your customers, the truth is in the numbers. We break down 14 key customer

Published on: 20 Sep, 2024

Customer lifetime value (CLV) represents the total revenue a business can expect to earn from a customer throughout their relationship.

Published on: 18 Sep, 2024

2020 has been a year to remember for many reasons. As we look forward to 2021, we want to take

Written by: Mrinal Parekh

Published on: 23 Dec, 2020

User ratings are important. So important, in fact, they often play a crucial role in people’s purchasing decisions—be it restaurants,

Published on: 23 Jul, 2019