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Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
How many times have you visited a restaurant on a friend’s recommendation or bought a product because your peers rated
With an increase in fintech apps globally, there’s heightened competition in this fast-growing industry. Understanding the effectiveness of your fintech
A new user just signed up and a hearty handshake isn’t possible, so now what? Send a warm and respectful
[Part 2 of 2 in a Series] In the last blog post, we talked about how to set up an
With well over half of all emails being opened on mobile, email marketing has officially entered the mobile era. But
What are some best practices for startups who are about to launch their first mobile app? As a Founder or
Want to send a reminder to a user a day before their trip starts? How about telling a user her
Attrition rates for mobile apps are atrocious, often as high as 90% within the first few weeks. While building a
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
