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Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
What does a successful business look like? It means more than revenue and brand recognition. It means staying power: through
We’re well into the throes of January, which for some people means, “back to business as usual.” For top-performing mobile
As an app marketer or executive, you understand mobile business fundamentals. Your app falls into a specific category and caters
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
