Top 14 Airship Competitors and Alternatives

Looking for Airship competitors? Discover the top 14 Airship alternatives that can improve your customer engagement strategies. This blog compares features, pricing, and user experiences to help you make informed decisions.

Airship is a customer experience platform that helps businesses create personalized interactions across mobile and web channels. Airship helps teams design and manage customer journeys. 

Airship helps collect first and zero-party data to gain insights into customer interests and preferences. The tool supports orchestrated journeys across multiple channels, including email, SMS, and mobile wallets, and enables businesses to deliver tailored content and promotions.

However, Airship also has limitations in terms of pricing, a limited feature set, complexity of use, and complex analytics. Let’s take a look at the top 14 Airship competitors you must consider when choosing a customer engagement platform. 

1. CleverTap

CleverTap is an all-in-one customer engagement platform that empowers businesses to enhance user interactions and drive customer loyalty through data-driven insights. CleverTap integrates various data sources and provides a unified view of customer behavior, enabling personalized marketing strategies across multiple channels. 

CleverTap is a leading Airship alternative that provides features such as advanced segmentation, real-time analytics, and automated campaign management tools that help brands deliver timely and relevant communications. With a focus on maximizing customer lifetime value, CleverTap supports businesses in creating memorable experiences that foster brand loyalty and advocacy. Its capabilities are designed to scale with businesses, making it suitable for organizations of all sizes.

Pros

• Unified Customer Profiles: Combines data from various sources to create comprehensive customer profiles for better targeting.
• Advanced Segmentation: Utilizes AI-driven segmentation to identify and target specific user groups based on behavior and preferences.
• Real-Time Analytics: Provides actionable insights into user behavior and campaign performance for informed decision-making.
• Automated Campaign Management: Facilitates the creation and execution of personalized campaigns across multiple channels, including push notifications, email, SMS, and in-app messages.
• Personalization Engine: Delivers tailored content and experiences to users based on their interactions and preferences.
• Lifecycle Campaigns: Supports the design of campaigns that engage customers at every stage of their journey, from onboarding to retention.
• Integration Capabilities: Seamlessly integrates with existing marketing tools and CRM systems for cohesive campaign management.
• User Retention Tools: Offers features aimed at boosting customer retention through targeted messaging and engagement strategies.
• Scalability: Designed to grow with businesses, accommodating increasing data volumes and campaign complexity as organizations expand.

Leanplum is a CleverTap company that is tailored for app-first companies. It focuses on personalizing and optimizing user interactions across multiple touchpoints. It combines lifecycle marketing with real-time data and A/B testing capabilities to enhance customer experiences both inside and outside the app. 

With features that support personalized multi-channel engagement, Leanplum enables businesses to connect with users through mobile, in-app, web, and email campaigns. The platform emphasizes maximizing conversions by leveraging behavioral data, ensuring that messages reach customers at the right time and through the right channels.

Leanplum’s features include:

• Lifecycle Marketing: Integrates marketing strategies that engage users throughout their journey, from onboarding to retention.
• Real-Time Data: Utilizes live data to inform decision-making and optimize messaging strategies dynamically.
• A/B Testing: Supports extensive A/B testing to refine content and messaging for improved performance at key decision points.
• Multi-Channel Engagement: Enables coordinated campaigns across mobile, in-app, web, and email channels for comprehensive reach.
• Remote Configuration: Allows marketers to control live events and promotions without needing technical resources.
• Behavioral Insights: Analyzes user behavior to inform marketing strategies and improve customer interactions.
• Conversion Optimization: Focuses on maximizing conversion rates by ensuring timely and relevant messaging.
• Measurable ROI: Provides analytics tools to track campaign performance and assess the impact on revenue growth.

Cons

• Steep learning curve for new users.

Pricing

• Essentials Plan: CleverTap’s pricing starts at $75/month. This plan is ideal for startups with up to 5,000 Monthly Active Users (MAU).
• Advanced Plan: The pricing is available on request. This plan includes hyper-personalization, push amplification, advanced analytics, and premium engagement channels.
• Cutting Edge Plan: The pricing is available on request. This plan comes with AI-driven predictions powered by Clever.AI and campaign intelligence tools.

2. Adobe Campaign

Adobe Campaign is a marketing automation solution that enables businesses to create personalized, cross-channel campaigns by unifying customer data from various sources. The platform enhances customer engagement through targeted messaging and allows marketers to deliver relevant content at the right moment.

Pros

• Cross-Channel Campaign Management: Create and manage campaigns across multiple channels, including email, SMS, and social media.
• Data Unification: Pulls together customer data from various sources to create cohesive profiles for more personalized marketing.
• Personalization Tools: Enables highly customized messaging tailored to individual customer preferences and behaviors.
• Integration with Adobe Experience Manager: Allows for the creation of multiple versions of a single email to target different segments simultaneously.
• AI-Powered Insights: Utilizes Adobe Sensei to predict optimal send times and identify customers most likely to engage.
• User-Friendly Interface: Features a web-based UI that simplifies campaign management and execution.
• Collaboration Tools: Integrates with Adobe Workfront to enhance team collaboration and streamline campaign delivery.

Cons

• Steep learning curve.
• Not intuitive or user-friendly.
• Expensive for smaller-scale businesses.

Pricing

The pricing is available on request and follows the below considerations:

• Active Profiles: Pricing is based on the number of active customer profiles engaged within a 12-month period rather than the number of messages sent.
• Channels: Users select the primary engagement channels they wish to utilize, such as email or SMS, and pay only for those specific channels.
• Add-Ons: Tailored solutions can be developed with the help of Adobe’s professional services team to meet unique needs, with pricing adjusted accordingly.

3. WebEngage

WebEngage is a comprehensive customer engagement platform that enables businesses to enhance user interaction and retention through data-driven strategies. By consolidating customer data from multiple sources, WebEngage eliminates data silos and provides a unified view of customers, allowing for personalized engagement. 

Pros

• Customer Data Platform: Consolidates data from various sources to create a unified customer view.
• Product & Revenue Analytics: Provides insights into customer behavior and product usage through tools like cohort funnels and real-time event analytics.
• Segmentation: Enables real-time customer segmentation based on behavioral patterns and business goals using RFM modeling.
• Omnichannel Campaign Manager: Supports campaign execution across multiple channels, enhancing engagement opportunities.
• Campaign Orchestration: Allows users to create workflows, set rules, and run contextual campaigns triggered by customer interactions.
• Web Personalization: Delivers customized web experiences through tailored pages, pop-ups, and notifications.
• App Personalization: Utilizes behavioral data to deliver unique app experiences to customers.

Cons

• Limited or missing features.
• Customer support needs improvement.
• Slow performance and slow loading issues.

Pricing

• Solo Plan: Costs $199 per month.
• Band Plan: Pricing is available on request. It is designed for mid-sized businesses with a higher number of MAUs.
• Choir Plan: Targeted toward larger businesses. Offers more advanced features and higher limits on MAUs.
• Orchestra Plan: Custom pricing. Ideal for very large enterprises that need extensive customization and support.

Discover all WebEngage competitors and compare CleverTap vs. WebEngage to choose the right customer engagement platform.

4. Braze

Braze is a comprehensive customer engagement platform designed to enhance how businesses interact with their customers across various channels. It focuses on creating personalized experiences through data-driven insights and AI-powered tools, allowing brands to manage campaigns effectively and orchestrate customer journeys.

Pros

• Personalized Experiences: Leverages customer data to deliver highly customized interactions.
• BrazeAI™: An intelligent marketing advisor that learns from brand interactions to optimize content and strategies.
• Journey Orchestration: Facilitates seamless management of customer journeys across multiple touchpoints.
• Cross-Channel Messaging: Supports communication across email, SMS, mobile apps, and more to meet customers where they are.
• Real-Time Engagement: Enables just-in-time messaging for immediate relevance and impact.
• Analytics and Reporting: Provides insights into campaign performance and customer behavior for informed decision-making.
• Scalability: Designed to grow with businesses while adhering to privacy and security regulations.
• Integration Capabilities: Easily connects with existing marketing tools and platforms for a cohesive strategy.

Cons

• Limitations and missing features in terms of segmentation. 
• Steep learning curve.
• Customer support needs improvement.

Pricing

Braze has three pricing plans—starter, professional, and enterprise with custom quotes available upon request.

Learn all about the top Braze competitors and compare CleverTap vs. Braze to choose the right customer engagement platform.

5. OneSignal

OneSignal is a robust customer engagement platform designed to streamline communication and enhance user interaction across multiple channels. It enables marketing teams to connect with their audience throughout the customer lifecycle without requiring extensive engineering support, making it accessible for businesses looking to optimize their marketing efforts.

Pros

• Autonomous Operation: Allows marketing teams to manage campaigns without ongoing engineering support.
• Omnichannel Messaging: Consolidates various communication channels into a single platform for streamlined messaging.
• User Lifecycle Engagement: Facilitates connection with users throughout their lifecycle, from onboarding to retention.
• Measurable ROI: Provides tools to track engagement and revenue impact, helping businesses assess the effectiveness of their campaigns.
• Low-Maintenance Platform: Designed for ease of use, minimizing the need for technical resources in ongoing operations.
• User Retention Strategies: Offers features aimed at reactivating and retaining users to enhance customer loyalty and lifetime value.

Cons

• Missing or limited features reported.
• Steep learning curve and require heavy onboarding support.
• Issues reported with the push notification feature.

Pricing

• Free Plan: Offers powerful essentials for small businesses at $0/month, with access to all channels but message limits may apply.
• Growth Plan: Starts at $9/month, designed for startups to scale, with additional usage costs by channel and an estimate for monthly costs.
• Professional Plan: Features advanced capabilities with custom pricing based on channel usage, including volume-based discounting options.
• Enterprise Plan: Provides ultimate control and support for businesses with a custom contract and additional features, also including volume-based discounting.

Discover the top OneSignal Alternatives, compare features, and choose the best tool for your business.

6. MoEngage

MoEngage is a cross-channel customer engagement platform designed for marketers and product owners who prioritize agility and efficiency. It enables brands to adapt quickly to changing customer expectations through real-time insights and personalized communications across multiple channels.

Pros

• Cross-Channel Engagement: Facilitates personalized communication across various channels, including email, push notifications, SMS, and in-app messaging.
• Real-Time Insights: Provides actionable insights to help brands understand customer behavior and preferences instantly.
• Single Dashboard Management: Simplifies customer data management by consolidating all information into one easy-to-use dashboard.
• AI-Powered Capabilities: Utilizes AI for predictive analytics, campaign optimization, and automated copywriting assistance.
• Secure Communication: Ensures safe engagement with customers while maintaining data privacy and compliance.
• Scalability: Supports brands of all sizes in expanding their engagement efforts effectively.

Cons

• Learning is tricky and complex for new users, and takes some time to learn how to navigate.
• Limited or missing features.
• Add-ons and useful features are expensive.

Pricing

Pricing plans are available on request. 

• Starter Plan: Basic analytics, user segmentation, push notifications, email and SMS campaigns.
• Growth Plan: Custom pricing; Advanced analytics, AI-driven insights, multi-channel marketing.
• Enterprise Plan: Growth plan features plus global control groups, dynamic product messaging, advanced journey optimization, and dedicated support.
• Add-Ons: Predictive segmentation, revenue analysis, custom dashboards.

Get a list of the top MoEngage competitors, and compare CleverTap vs. MoEngage to choose the right platform for your business.

7. Upland Localytics

Upland Software’s Localytics is a mobile app marketing and analytics platform designed to enhance customer engagement through personalized experiences. The platform enables businesses to understand their mobile app audience deeply, utilizing powerful analytics to drive retention, revenue, and loyalty.

Pros

• Mobile App Analytics: Provides insights into user interactions, helping businesses understand what drives retention and conversions.
• Predictive Analytics: Identifies potential customer churn and encourages conversions through data-driven insights.
• Personalized Campaigns: Crafts tailored campaigns using in-app and external customer data for effective audience engagement.
• Multi-Channel Engagement: Supports communication across app push notifications, web push, in-app messages, and app inboxes.
• Customer Segmentation: Combines multiple data layers for detailed audience segmentation to enhance targeting precision.
• Onboarding and Retention Strategies: Implements effective onboarding processes and compelling offers to boost customer loyalty.

Cons

• Missing sophisticated data features and reporting could be more efficient.
• Expensive for small-scale businesses.

Pricing

Custom pricing is available on request. 

8. Iterable

Iterable is a powerful marketing automation platform designed to enhance customer engagement through individualized messaging and harmonized communication channels. By leveraging real-time data, Iterable allows businesses to create dynamic campaigns that adapt to customer interactions, fostering one-on-one relationships.

Pros

• Individualized Messaging: Utilizes real-time data to create personalized communications tailored to each customer.
• Harmonized Channels: Connects with customers seamlessly across multiple channels, including email, SMS, web, and in-app messaging.
• Dynamic Campaigns: Designs automated journeys that adapt content based on customer behavior and signals.
• Real-Time Data Utilization: Provides insights that enable marketers to respond instantly to customer interactions.
• AI-Powered Journey Creation: Incorporates AI technology to enhance the relevance and impact of marketing messages.
• Automated Workflows: Facilitates the creation of always-on campaigns that engage customers without manual intervention.
• Cross-Channel Orchestration: Reduces communication noise by harmonizing messaging across different platforms for a unified experience.
• User-Friendly Interface: Offers an intuitive dashboard for easy campaign management and performance tracking.

Cons

• Inadequate reporting features, the dashboard needs improvement.
• Limited or missing features.

Pricing

• Small Businesses: Starting at $500/month.
• Mid-Sized Businesses: $1,500 – $3,000/month.
• Large Enterprises: Custom pricing is available on request.

Compare the top Iterable competitors.

9. Insider

Insider utilizes AI-driven predictive analytics and personalization engines to deliver highly customized user experiences across web, mobile, and email channels. With robust segmentation and automation features, Insider enables businesses to engage users with relevant and timely communications, ultimately improving customer satisfaction and loyalty.

Pros

• Predictive Analytics: Uses AI to forecast customer behaviors.
• Personalized Recommendation Engines: Delivers tailored suggestions based on user preferences.
• Advanced Segmentation and Targeting: Facilitates precise audience targeting for effective campaigns.
• Multi-Channel Campaign Management: Manages campaigns across various platforms for cohesive messaging.
• Real-Time Personalization: Adapts content dynamically based on user interactions.
• User Behavior Analytics: Provides comprehensive insights into user actions and preferences.

Cons

• The platform’s advanced features can be challenging for new users, especially smaller teams with limited experience.
• Its complexity may increase costs, making it less budget-friendly for small businesses.

Pricing

• Small Businesses and Startups: Pricing starts at around $500 per month.
• Mid-Sized Businesses: For growing companies, pricing generally ranges from $1,500 to $3,000 per month.
• Large Enterprises: For large organizations with complex requirements, pricing is highly customized and can start from $5,000 per month and upwards.

Discover all Insider competitors.

10. Salesforce Marketing Cloud

Salesforce Marketing Cloud is a marketing automation platform tailored for large enterprises. It offers seamless CRM integration, advanced personalization, and multi-channel engagement across email, mobile, web, and social. Robust data management and analytics help businesses build cohesive, targeted campaigns at scale.

Pros

• CRM Integration: Deep, seamless connection with Salesforce CRM ensures unified and real-time customer data.
• Journey Builder: Visual journey mapping allows personalized experiences across multiple touchpoints.
• Advanced Email Marketing: Email Studio offers powerful campaign creation, automation, and performance tracking.
• Multi-Channel Engagement: Supports communication via email, SMS, mobile push, web, and social media.
• Audience Segmentation: Granular segmentation powered by real-time analytics and AI recommendations.
• Customizability: Highly adaptable to complex workflows and enterprise-specific requirements.
• Scalability: Built to support large-scale campaigns and growing marketing teams.
• Analytics & Reporting: Robust dashboards and insights help optimize performance and ROI.
• AI Capabilities: Predictive analytics and personalization through Salesforce Einstein.

Cons

• Complex interface and advanced features can be difficult for new or smaller teams.
• Pricing may be prohibitive for SMBs or those with limited budgets.
• Complex for businesses seeking simpler tools.

Pricing

• Professional Plan: ~$1,250/month – includes core marketing features.
• Corporate Plan: ~$4,200/month – offers advanced capabilities.
• Enterprise Plan: Custom pricing – includes full access and dedicated support.

Learn about the top Salesforce Marketing Cloud (SFMC) competitors.

11. Bloomreach

Bloomreach is a digital experience platform crafted specifically for e-commerce brands, leveraging AI to create personalized shopping journeys and deliver actionable insights. Its suite of solutions — spanning content management, product discovery, and customer engagement — is designed to optimize and enhance the online retail experience.

Pros

• Content Management: Provides centralized tools to manage and organize digital assets effectively.
• Product Discovery: Features AI-driven search and recommendation capabilities for more personalized product suggestions.
• Customer Data and Analytics: Offers real-time analytics to better understand user behaviors and trends.
• AI Personalization: Crafts individualized experiences based on each customer’s preferences and interactions.
• Marketing Automation: Streamlines campaign management across multiple communication channels.
• Segmentation and Targeting: Employs advanced segmentation to help brands target audiences more precisely.

Cons

• The platform’s customization capabilities come with a steep learning curve, especially for first-time users.
• Integration with existing systems can be complicated, often requiring technical assistance.
• Some users find the interface less intuitive, making it harder to navigate and fully utilize the platform’s capabilities.

Pricing

• Bloomreach Engagement: Focuses on data-driven marketing automation.
• Bloomreach Discovery: Focuses on personalized site search and product recommendations.
• Bloomreach Content: Focuses on headless CMS for composable commerce.

Pricing can be customized based on your needs. Contact the Bloomreach team for details on pricing and features included.

12. Attentive

Attentive is a marketing platform that specializes in SMS and email communications, helping brands deliver hyper-personalized, mobile-first experiences. It supports enterprise-level businesses in acquiring, retaining, and interacting with customers through two-way messaging and intelligent automation.

Pros

• AI-Powered Campaigns: Provides automated workflows, product recommendations, and journey optimizations.
• Mobile-First Approach: Seamless SMS and email orchestration designed specifically for mobile engagement.
• Enterprise-Grade Compliance: Built-in security and compliance features for scalable growth.
• Unified Messaging Platform: Integrates SMS and email communications into a single platform.
• Robust Integrations: Supports several robust integrations, including Shopify, Salesforce, BigCommerce, and Klaviyo.
• Customer Success Support: Hands-on assistance and strategy support for faster scaling.

Cons

• Some users find the platform to be expensive for small or mid-sized businesses.
• Learning curve can be steep for teams unfamiliar with SMS marketing platforms.

Pricing

Contact the Attentive team for custom pricing details. 

13. Customer.io

Customer.io empowers businesses to deliver personalized messaging across multiple channels by harnessing first-party data. The platform helps brands design tailored customer journeys that strengthen relationships and support growth initiatives. With a unified system for managing communications, users can automate and personalize interactions via email, SMS, push notifications, and in-app messaging.

Pros

• Journeys: Flexible tools for automating and personalizing customer communications.
• Data Pipelines: Streamlined collection and routing of first-party data to various systems.
• Omnichannel Engagement: Connect with customers across a variety of touchpoints.
• Visual Workflow Builder: An intuitive drag-and-drop interface to easily build automation flows.
• Analytics and Conversion Tracking: Monitor campaign performance and key metrics.

Cons

• Users have noted that drag-and-drop emails cannot be saved as reusable templates, which would simplify the content creation process.
• The platform lacks an option to configure time delays for re-triggering campaigns, which could improve engagement efforts.
  

Pricing

• Essentials Plan: Starts at $100 per month. Designed for small companies gaining traction.
• Premium Plan: Starts at $1,000 per month. Geared toward rapidly growing companies.
• Enterprise Plan: Custom pricing — contact Customer.io team for a quote. Built for globally scaling organizations.

Customer.io may also offer a 14-day free trial. 

14. Netcore Cloud

Netcore Cloud delivers a customer engagement platform that enhances digital experiences by facilitating personalized communication across multiple channels. Powered by AI-driven insights and strong omnichannel capabilities, the platform helps brands deliver timely, relevant messaging tailored to each customer’s unique journey, resulting in improved engagement and long-term loyalty.

Pros

• AI-Driven Personalization: Leverages artificial intelligence to create highly customized interactions based on user preferences.
• Omnichannel Messaging: Enables seamless communication across email, SMS, push notifications, and in-app messaging.
• Real-Time Analytics: Offers instant data reporting, allowing marketers to quickly evaluate and optimize campaign performance.
• Customer Journey Orchestration: Automates the design and execution of dynamic customer journeys that respond to user behaviors at every step.
• Predictive Segmentation: Uses machine learning models to anticipate customer actions and drive more targeted marketing efforts.
• A/B and Multivariate Testing: Provides robust testing tools to fine-tune and optimize different elements of marketing campaigns.

Cons

• Documentation is often seen as insufficient, making it harder for new users to navigate the platform.
• Users have reported occasional performance lags during peak periods or when running large campaigns.
• There is a need for more advanced customization options and more intuitive reporting and dashboard functionalities.

Pricing

• Startup Plan: Free for up to 10,000 Monthly Active Users (MAUs).
• Business Plan: Designed for businesses with up to 100,000 MAUs.
• Enterprise Plan: Tailored for businesses with over 100,000 MAUs.

All plans are custom-quoted — businesses need to contact Netcore directly for personalized pricing.

Choosing the Right Airship Competitors

When choosing an alternative to Airship, it’s essential to evaluate your specific business needs, scale of operations, and budget constraints. Consider factors such as ease of implementation, learning curve, customer support quality, and pricing structure when making your final decision. The best platform isn’t necessarily the one with the most features, but rather the one that aligns perfectly with your organization’s customer engagement goals and operational capabilities.