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Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
In our latest SDK release (Version 2.2) we've added support for multiple users per device. Get iOS Version Get Android Version If
In a recent Forrester study it shows that 80% of apps downloaded will be deleted within the first week. What does
Predictive modeling is a formula that transforms a list of input fields or variables into some output of interest. Feature
Human beings try to find patterns to explain the reason behind almost every phenomenon, but that doesn't mean that there
What does a data analytics model's life cycle look like? How often do they get deployed in a company? And
A few weeks back Google clarified its User Data Policy for developers submitting apps to the Google Play Store. Among these changes is
CleverTap creates a User Profile for every person who launches your app, or visits your website – whether they’re logged
More and more businesses are rapidly developing apps to reach out to smartphone users. All these apps are in a
Being a sci-fi movie buff, I would always wonder if my variables could turn into Autobots just like the movie
Choosing the right analytics platform can make the difference between a successful or unsuccessful app. Whether you're building a game,
Did you know that 2.52 billion Mobile apps were downloaded in the year 2009 and this number is expected to
What are the key success metrics for tracking app engagement using segmentation? The time spent on your site/app by users
Free Customer Engagement Guides
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