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Learn how you can Unlock Limitless Customer Lifetime Value with CleverTap’s All-in-One Customer Engagement Platform.
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Did you know that 2.52 billion Mobile apps were downloaded in the year 2009 and this number is expected to
What are the key success metrics for tracking app engagement using segmentation? The time spent on your site/app by users
In Part I, we learnt the basics of Linear Regression and in Part II, we have seen that testing the
In the part 1 and part 2 of the series, we looked at ways to compare numerical variables and categorical variables.
In the previous article, we looked at some of the ways to compare different numerical variables. In this article, we
In the first part, we had discussed that the main task for building a multiple linear regression model is to
At CleverTap we've always been on the leading edge of user segmentation capabilities when you send out campaigns. Aggregate data from
What are some best practices for startups who are about to launch their first mobile app? As a Founder or
What are the best metrics for measuring b2c user engagement for desktop and mobile apps like AirBnB, Uber and Craigslist?
How often have you come across the idiom "Comparing apples and oranges". It is a great analogy to articulate that two things can't
App launches, uninstalls, churn… If you’re wondering why you are frequently hearing these stats in relation to everything mobile app-related,
In the previous article, we discussed how sampling could turn your Big Data to Smart Data and briefly laid out
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