Marketing Strategies

How the Innovative Dating App HUD Builds Honest Relationships With Customers

Technology has completely transformed the world of dating, and app growth continues to skyrocket. According to Data.ai’s State of Mobile

Written by: Sony Shetty
Published on: 11 Aug, 2022
CleverTap

$105M Series D, Focused on Building #1 Retention Cloud

I am ridiculously excited to announce our $105M in Series D funding, led by CDPQ. Also participating in this round

Written by: Sunil Thomas
Published on: 10 Aug, 2022
Mobile Marketing

User Experience: The Most Important Factor to Consider in Mobile App Development

During the second quarter of 2022, Android users had access to 3.5 million apps, while Apple users had access to

Written by: Subharun Mukherjee
Published on: 04 Aug, 2022
CleverTap

CTzen Stories: Martha Gonzalez Catalina – Company Culture – The Backbone of an Organization

Everyone has a story waiting to be heard. We’re highlighting some of the amazing stories from within CleverTap — from

Written by: CleverTap
Published on: 03 Aug, 2022
Personalization

It’s an Omnichannel World: How AirAsia & Muuv Labs Are Personalizing in Real Time

How do you market to customers who are constantly busy and always on the go? Two companies that have succeeded

Written by: Shivkumar M
Published on: 02 Aug, 2022
Personalization

Harnessing the Power of Hyper-Personalization to Educate, Drive Inclusion & Ignite Growth

The goal of the fintech industry is a lofty but important one: to make financial services more accessible to the

Written by: Anand Jain
Published on: 28 Jul, 2022
Data and Analytics

From Browsing to Buying: How Tata CLiQ Uses Data to Segment Audiences and Fuel Growth

Tata CLiQ Luxury is India’s premier luxury lifestyle brand, offering a wide range of highly sought after products, from electronics,

Written by: Abhishek Gupta
Published on: 26 Jul, 2022
Martech

TesseractDB™: The Future of Martech is Here

Martech (marketing technology) is defined broadly as software used by marketing teams to plan, execute, and measure marketing campaigns. Martech

Written by: Sunil Thomas
Published on: 21 Jul, 2022
CleverTap

CTzen Stories: Saurav Sahu – Refuse to Choose – You Can Have It All!

Everyone has a story waiting to be heard. We’re highlighting some of the amazing stories from within CleverTap — from

Written by: Saurav Sahu
Published on: 19 Jul, 2022
Customer Engagement

Jessy Hanley of Intuit on How GREAT Products Drive Engagement and Retention

You might believe your product is great, and hopefully your customers agree. But in order to truly engage those customers

Written by: Sony Shetty
Published on: 19 Jul, 2022
CleverTap

CleverTap: Leader in G2 Summer 2022

G2 is the world’s largest and most trusted tech marketplace where real users review softwares and tech stacks they use

Written by: Shivkumar M
Published on: 14 Jul, 2022
Gaming

How Dream11 Scales with Rules-Based Marketing

If you haven’t yet heard about Dream11, you will. Dream11 is a fantasy sports platform based in India that allows

Written by: Subharun Mukherjee
Published on: 14 Jul, 2022

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