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Learn how you can Unlock Limitless Customer Lifetime Value with CleverTap’s All-in-One Customer Engagement Platform.
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Personalization is a powerful way to increase user engagement, retention, and monetization for gaming apps. By tailoring the app experience
Anush Shand, our SDK Engineer, understands how rewarding it is to give back and make a difference in the lives
Website personalization is the practice of creating customized experiences for website visitors based on their individual preferences, behaviors, and other
Many things in life are better off not being sticky—but your ecommerce app isn’t one of them. In fact, for
Let's start out with a true story of app engagement due to some well written emails. Some time ago, I
Varsha Lakshman, Manager Strategy and BizOps, believes in the magic of marketing that can change the course of a product
The G2 Spring 2023 reports are out, and CleverTap has been named a global leader in the Mobile Marketing category
The digital revolution has created vast amounts of data. Statista estimates we will reach 120 zettabytes (ZB) of data this
If you’re not using instant messaging to connect with prospects and customers, you’re missing out on a tremendous channel for
In the competitive landscape of mobile apps, simply creating a great product isn't enough—effective user acquisition strategies are essential for
In today's fast-paced world, how important is it to strike a perfect balance with different aspects of life? Ralitsa Petrova,
Dining is a competitive industry, with a wealth of choices for potential diners to choose from in both the physical
Free Customer Engagement Guides
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