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Your weekend getaway to Miami Beach is just a few weeks away, and you’re on the hunt for a new pair of shades. You browse a few sites and a cool pair of wayfarers catch your eye, but you’re not sure about the price tag. You’ll keep looking for a bit.
The next day while checking your favorite social media sites, you see an ad with that perfect set of shades — with a 10% promo code. Score! You click to land on the product page and snag your sunglasses. You can almost hear the waves crashing on the sand.
That social media ad was part of an effective remarketing campaign. This technique allows marketers to put highly targeted ads in front of an audience that’s already interacted with their site.
To be able to do this, marketers use either pixel-based or list-based methods to implement a remarketing campaign. In either case, the success of the campaign depends on very well-defined user segments.
The more specific the segment, the more relevant and persuasive your remarketing ads will be to your audience. As a result, you get better conversions — at up to 220% higher ROI.1
For list-based remarketing campaigns, you need highly focused lists of users who demonstrated intent but didn’t purchase. Depending on your business goals, you can also create lists aimed at upselling to existing customers or promoting content to readers.
And with CleverTap’s new Google Ads integration, you can directly upload lists of segmented users to your Google Ads account to run hyper-targeted campaigns.
Identify the most relevant audiences using the industry’s most powerful segmentation capabilities and show relevant ads using Google Ads. Using CleverTap’s granular segmentation tools, you can group users by location, transaction history, acquisition source, product viewed, interests, or a slew of other detailed properties.
The CleverTap dashboard now offers a pre-built integration with Google Ads.
Easily extract rich user segment lists from CleverTap and push them to your Google Ads account to run highly targeted remarketing campaigns across the Google Search Network, YouTube, and Gmail.
Create more effective remarketing campaigns and engage users outside of your app. Here are a few examples for specific app verticals:
| Industry | Use Case | Business Goal | Target User Segment | Sample Ad Copy |
|---|---|---|---|---|
OTT | Remarketing ads for users who’ve gone inactive after high usage. | Bring users back to the app. | Use Psychographic Segmentation to group users by predominant content category interest. For example, users who are interested in action movies. | Check out the latest pulse-pounding action blockbusters. |
Travel | Show remarketing ads for users who searched for vacation packages but didn’t purchase. | Guide users further down the conversion funnel. | Segment users who viewed vacation packages but didn’t purchase. | Your dream vacation is just a click away. |
Ecommerce and Retail | Reach cart abandoners with personalized ads through remarketing. | Bring users back to complete their purchase | Use behavioral segmentation to group users who added a product to their cart but did not transact. | You left a product in your cart. Checkout now. |
Gaming | Run remarketing ads to people who used app but later uninstalled. | Re-engage users who uninstalled your gaming app. | Define a segment of users who successfully cleared a level but later uninstalled the app. | Unlock the next level! Play Now |
FinTech or Wallet Apps | Use remarketing ads to boost repeat transactions. | Drive repeat purchases for returning customers | Determine the predominant category interest of users. For example, users who frequently pay bills on the app. | Save up to 10% on bill payments. |
Integrate your Google Ads account with CleverTap to take your remarketing campaigns to the next level. All you have to do is to key in your Google Ads Customer ID to integrate the two accounts.
Let us know in the comments below how this new integration helps you run more effective remarketing ads. We’re eager to hear your feedback!
Orchestrate Multi-Channel Campaigns using CleverTap
