User Retention Cohorts

Use cohort analysis to easily compare how different user groups behave over time in onboarding, registration, purchasing, and uninstalling.

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Visualize Engagement & User Retention Via Cohorts

Don’t let the activity of new users mask the lack of engagement from dormant users. Cohort analysis helps you understand and group users who have demonstrated a certain behavior in your app, then track their actions on a daily, weekly, or monthly basis.

Measure user retention, engagement, or business metrics such as time to purchase or how a cohort reacts to a new feature release.

From the CleverTap Blog

product stickiness cohort

Product Stickiness Cohort

Determine the sticky quotient of a feature and how often users actually use it. Allocate resources to build complementary features or enhance existing features.

Loyalty Cohort

Measure how long it takes for first-time purchasers to make their next purchase. Retention is often determined by how successfully your app encourages repeat behavior. Keep users coming back for more.
loyalty cohort
compare user retention cohorts

Compare User Retention Cohorts

Identify specific patterns in user behavior to measure the success of your retention strategies on different groups of users. Analyze your users by product category, acquisition source, geography, or customer type, and understand the differences in cohort behavior.

Optimize the Onboarding Experience

CleverTap’s cohort analysis helps you identify how long it takes before different user cohorts drop-off. With user retention cohorts, you can improve onboarding experience of users to ensure that they reach the core value of your app as quickly as possible.
optimize user onboarding with cohorts
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