User Retention Cohorts

Use cohort analysis to easily compare how different user groups behave over time in onboarding, registration, purchasing, and uninstalling.

Customer Data Platform
Wave

Visualize Engagement & User Retention Via Cohorts

Don’t let the activity of new users mask the lack of engagement from dormant users. Cohort analysis helps you understand and group users who have demonstrated a certain behavior in your app, then track their actions on a daily, weekly, or monthly basis.

Measure user retention, engagement, or business metrics such as time to purchase or how a cohort reacts to a new feature release.
product stickiness cohort

Product Stickiness Cohort

Determine the sticky quotient of a feature and how often users actually use it. Allocate resources to build complementary features or enhance existing features.

Loyalty Cohort

Measure how long it takes for first-time purchasers to make their next purchase. Retention is often determined by how successfully your app encourages repeat behavior. Keep users coming back for more.
loyalty cohort
compare user retention cohorts

Compare User Retention Cohorts

Identify specific patterns in user behavior to measure the success of your retention strategies on different groups of users. Analyze your users by product category, acquisition source, geography, or customer type, and understand the differences in cohort behavior.

Optimize the Onboarding Experience

CleverTap’s cohort analysis helps you identify how long it takes before different user cohorts drop-off. With user retention cohorts, you can improve onboarding experience of users to ensure that they reach the core value of your app as quickly as possible.
optimize user onboarding with cohorts

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  • 4x

    Higher CTR with ab testing

    36%

    Reduction in new user churn

    “I loved CleverTap from the moment I started using it. It’s not just a mobile engagement tool, but a tool that is helping apps continue to grow and achieve their objectives.”
    Natalia Garcia Ocampo
    Marketing & Growth Director, Movii
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  • 71%

    Increase in week 3 retenion rates

    73%

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    “Pairing Carousell’s own AI and machine learning work and with CleverTap’s capabilities in the same domain has helped to enhance the push experience for buyers on the platform.”
    Arun Kumar
    Head of Digital Marketing at Carousell
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  • 12%Engagement

    With event-centric campaigns

    3%CTRs

    Using data-based insights from Pivots

    “CleverTap’s data-driven mobile marketing suite continues to play a crucial role in our growth. Using CleverTap we have been able to run omnichannel campaigns for a diverse set of use cases.”
    Mihir Shah
    VP of Product & Marketing Growth, Disney+ Hotstar
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  • 16%

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    25%

    Increased Campaign CTRs

    “The amalgamation of data science and the ability to extract data faster, real time updates to metrics, and campaign automation capabilities make CleverTap the best in the industry.”
    Manish Dhanwani
    Senior Marketing Manager, SonyLIV
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  • 5x

    Increase in 90-Day Retention Rate

    2x

    Increase in MAUs

    “CleverTap is an easy-to-use and intuitive tool to engage with customers. It has a wide selection of channels, and also detailed analysis tools to help get insights for all your campaigns. We are also very happy and impressed with the support the customer success team provided.”
    Maybelle Cheah
    Customer Analytics Team Lead at Boost
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