From the CleverTap Blog
Determine the sticky quotient of a feature and how often users actually use it. Allocate resources to build complementary features or enhance existing features.
Identify specific patterns in user behavior to measure the success of your retention strategies on different groups of users. Analyze your users by product category, acquisition source, geography, or customer type, and understand the differences in cohort behavior.
Higher CTR with ab testing
Reduction in new user churn
Increase in week 3 retenion rates
Improvement in average CTRs with personalization
With event-centric campaigns
Using data-based insights from Pivots
Increased Campaign CTRs
Increase in 90-Day Retention Rate
Increase in MAUs