Technology

Developing the Build vs. Buy Strategy

To be built or to be bought, that is the question. You are not alone. The software development conundrum of

Written by: Subharun Mukherjee
Published on: 26 Feb, 2019
Technology

Voice Command App – Why Your Marketing Needs to Adapt to Voice

There’s a comedic scene in the 1986 film Star Trek IV: The Voyage Home where Scotty tries to interact with

Written by: Shivkumar M
Published on: 21 Feb, 2019
Technology

Enhancing App UX Through Psychology

Almost one fourth of all apps (24%) are used only once. Why? Mostly because they don’t live up to user

Written by: Shivkumar M
Published on: 10 Jan, 2019
Technology

User Experience: UX Design Principles That Deliver Awesome Apps

Have you ever tried a video streaming app and then been so frustrated by the sheer number of ads that

Written by: Shivkumar M
Published on: 13 Dec, 2018
Technology

Viral Loops: 6 Ways to Kickstart Your App’s Growth Engine

Mobile user acquisition is expensive. ??? The current average cost per install for iOS is $4.44 and $2.90 for Android

Written by: Shivkumar M
Published on: 22 Nov, 2018
Technology

Mobile App Design Best Practices for Increased User Engagement

If beauty is in the eye of the beholder, how important is mobile app design in the eye of the

Written by: Subharun Mukherjee
Published on: 09 Oct, 2018
Technology

How to Use the Google HEART Framework to Measure and Improve Your App’s UX

User experience designers spend a lot of time observing users, talking to them, and gathering feedback. They track metrics like

Written by: Shivkumar M
Published on: 04 Oct, 2018
Technology

FIFA and IPL 2018: Recalibrating Our Architecture for Scalability

What a fantastic summer for sports fans! Between the Indian Premier League (IPL) cricket season and the FIFA World Cup,

Written by: Pranay Warke
Published on: 18 Jul, 2018
Technology

Mastering Android Permissions

The official meaning of the word permission means allowing someone to do a particular thing – it is consent or

Written by: Darshan Pania
Published on: 11 Jul, 2018
Technology

Self Enforcing, Self Documenting, Infrastructure Change Management with CodePipeline & CloudFormation

In preparation for compliance certification later this year, we disabled write access for all AWS console users (except the primary,

Written by: Francis Pereira
Published on: 12 Jun, 2018
Technology

SAML SSO Authentication for Splunk with G Suite

From early on, our team used ELK (Elasticsearch-Logstash-Kibana) for log management and analytics. ELK served us well, but as our

Written by: kishlaya kumar
Published on: 12 Apr, 2018
Technology

In Preparation of GDPR Compliance

In just a few months, the European Union will put a new privacy law into effect. Designed to let individuals

Written by: Mrinal Parekh
Published on: 27 Feb, 2018

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