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Online movie ticketing services have seen phenomenal growth in the past decade, providing customers with convenient ways of booking movie
Today’s consumers have come to expect relevance and timeliness with every interaction. Whether they are new customers or existing, they
Scientists have a method to their madness, conveniently known as the scientific method. Any experimenter worth their salt will metaphorically
How many users who added an item to their cart completed their purchase? How many users who started the sign-up
You’re attending a baby shower, bought diapers off Amazon, and suddenly you’re flooded with emails recommending baby products? It’s an
As a mobile marketing platform, our goal is to give marketers precise insights into where they should focus their attention
Experienced mobile marketers know: real success isn't about getting someone to download your app. It's about convincing them to come
The days of creating generic messages for every customer are over. These days, customers expect personalized marketing efforts that provide
Cohort Analysis is a way of grouping users who perform a certain event in your app and tracking their behavior
Segmenting your audience is all about grouping users based on the behaviors they perform in your app or website. One
We've seen how to create, track and drill down on Past Behavior and Live User Segments in CleverTap as well
What is Behavioral Segmentation? It's the grouping of users based on what they do in your app. It can be as simple
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