Segmentation

How Fandango Used Segmentation to Drive Rapid Growth in the LATAM Spanish Speaking Market

Online movie ticketing services have seen phenomenal growth in the past decade, providing customers with convenient ways of booking movie

Written by: Shivkumar M
Published on: 15 Nov, 2018
Segmentation

Introducing Intent Based Segmentation: Find the Right Audience to Optimize Your Marketing ROI

Today’s consumers have come to expect relevance and timeliness with every interaction. Whether they are new customers or existing, they

Written by: Mrinal Parekh
Published on: 16 Oct, 2018
Segmentation

Understanding Control Groups in Testing

Scientists have a method to their madness, conveniently known as the scientific method. Any experimenter worth their salt will metaphorically

Written by: Subharun Mukherjee
Published on: 18 Sep, 2018
Segmentation

Advanced Funnel Strategies for Improved Conversions

How many users who added an item to their cart completed their purchase? How many users who started the sign-up

Written by: Subharun Mukherjee
Published on: 08 Aug, 2018
Segmentation

Industry-First Psychographic Segmentation: The Secret Behavioral Segmentation Doesn’t Tell You

You’re attending a baby shower, bought diapers off Amazon, and suddenly you’re flooded with emails recommending baby products? It’s an

Written by: Subharun Mukherjee
Published on: 07 Jun, 2018
Segmentation

Automate User Segmentation with RFM Analysis

As a mobile marketing platform, our goal is to give marketers precise insights into where they should focus their attention

Written by: Subharun Mukherjee
Published on: 13 Dec, 2017
Segmentation

Cohort Analysis for Enhanced App User Retention – CleverTap

Experienced mobile marketers know: real success isn't about getting someone to download your app. It's about convincing them to come

Written by: Shivkumar M
Published on: 07 Sep, 2017
Segmentation

6 Ways to segment your app audience to increase engagement

The days of creating generic messages for every customer are over. These days, customers expect personalized marketing efforts that provide

Written by: Subharun Mukherjee
Published on: 01 Jun, 2017
Segmentation

Comparing and Trending Cohorts in CleverTap

Cohort Analysis is a way of grouping users who perform a certain event in your app and tracking their behavior

Written by: Shivkumar M
Published on: 18 May, 2017
Segmentation

Targeting Campaigns on Cumulative User Activity

Segmenting your audience is all about grouping users based on the behaviors they perform in your app or website. One

Written by: Shivkumar M
Published on: 13 Apr, 2017
Segmentation

Using behavioral segments for analytics

We've seen how to create, track and drill down on Past Behavior and Live User Segments in CleverTap as well

Written by: Shivkumar M
Published on: 24 Aug, 2016
Segmentation

Using Behavioral Segmentation for Analytics

What is Behavioral Segmentation? It's the grouping of users based on what they do in your app. It can be as simple

Written by: Shivkumar M
Published on: 24 Aug, 2016

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