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Digital marketers today constantly strive to understand their users better. Instead of sending bulk campaigns to the entire user base
As growth marketers, one of our main responsibilities is to drive growth across the entire customer lifecycle. We design strategies
Something happens when the World Cup or the Olympics roll in every four years. Or when the Superbowl or some
Online movie ticketing services have seen phenomenal growth in the past decade, providing customers with convenient ways of booking movie
Today’s consumers have come to expect relevance and timeliness with every interaction. Whether they are new customers or existing, they
Scientists have a method to their madness, conveniently known as the scientific method. Any experimenter worth their salt will metaphorically
How many users who added an item to their cart completed their purchase? How many users who started the sign-up
You’re attending a baby shower, bought diapers off Amazon, and suddenly you’re flooded with emails recommending baby products? It’s an
As a mobile marketing platform, our goal is to give marketers precise insights into where they should focus their attention
Experienced mobile marketers know: real success isn't about getting someone to download your app. It's about convincing them to come
The days of creating generic messages for every customer are over. These days, customers expect personalized marketing efforts that provide
Cohort Analysis is a way of grouping users who perform a certain event in your app and tracking their behavior
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
