Segmentation

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Fintech has seen a boom in recent years, with a wealth of apps available to help consumers and businesses bank,

Written by: Sony Shetty

Published on: 21 Feb, 2023

Imagine a social networking app for young athletes that combines the “wow, did you see that?” virality of TikTok with

Written by: Sony Shetty

Published on: 14 Oct, 2022

For most people, mobile devices are an integral part of everyday life. And as a result, mobile has also become

Published on: 18 Aug, 2022

Whether it's Sunday morning brunch with friends, a coffee date with a new acquaintance, or a dinner with your team,

Written by: Mrinal Parekh

Published on: 22 Jul, 2021

While Game of Thrones was at the peak of its popularity, an ardent fan of the show named Derek Forbes

Written by: Mrinal Parekh

Published on: 06 Jan, 2021

Many businesses today rely on three or four different types of segmentation engines such as vendors, in-house audience platforms, data

Written by: Shivkumar M

Published on: 29 May, 2020

If you’ve ever bought or sold something on a forum or classifieds websites like OLX or Craigslist, you probably remember

Written by: Mrinal Parekh

Published on: 29 Jan, 2020

Having users means you’re doing something right — people are engaging with your product. Needless to say, it’s important to

Published on: 03 Sep, 2019

It is not uncommon for visitors to leave your website or app without completing any action. The problem is: it

Written by: Mrinal Parekh

Published on: 15 May, 2019