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    • How Fandango Used Segmentation to Drive Rapid Growth in the LATAM Spanish Speaking Market
    Segmentation

    How Fandango Used Segmentation to Drive Rapid Growth in the LATAM Spanish Speaking Market

    Online movie ticketing services have seen phenomenal growth in the past decade, providing customers with convenient ways of booking movie

    Shivkumar M
    Written by: Shivkumar M
    Published on: 15 Nov, 2018
    Read more
    Introducing Intent Based Segmentation: Find the Right Audience to Optimize Your Marketing ROI
    Segmentation

    Introducing Intent Based Segmentation: Find the Right Audience to Optimize Your Marketing ROI

    Today’s consumers have come to expect relevance and timeliness with every interaction. Whether they are new customers or existing, they

    Mrinal Parekh
    Written by: Mrinal Parekh
    Published on: 16 Oct, 2018
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    Understanding Control Groups in Testing
    Segmentation

    Understanding Control Groups in Testing

    Scientists have a method to their madness, conveniently known as the scientific method. Any experimenter worth their salt will metaphorically

    Subharun Mukherjee
    Written by: Subharun Mukherjee
    Published on: 18 Sep, 2018
    Read more

    Boost Customer Lifetime Value

    Book a demo to explore CleverTap’s AI-powered platform, use cases, and get answers on support & integration.

    Advanced Funnel Strategies for Improved Conversions
    Segmentation

    Advanced Funnel Strategies for Improved Conversions

    How many users who added an item to their cart completed their purchase? How many users who started the sign-up

    Subharun Mukherjee
    Written by: Subharun Mukherjee
    Published on: 08 Aug, 2018
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    Industry-First Psychographic Segmentation: The Secret Behavioral Segmentation Doesn’t Tell You
    Segmentation

    Industry-First Psychographic Segmentation: The Secret Behavioral Segmentation Doesn’t Tell You

    You’re attending a baby shower, bought diapers off Amazon, and suddenly you’re flooded with emails recommending baby products? It’s an

    Subharun Mukherjee
    Written by: Subharun Mukherjee
    Published on: 07 Jun, 2018
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    Automate User Segmentation with RFM Analysis
    Segmentation

    Automate User Segmentation with RFM Analysis

    As a mobile marketing platform, our goal is to give marketers precise insights into where they should focus their attention

    Subharun Mukherjee
    Written by: Subharun Mukherjee
    Published on: 13 Dec, 2017
    Read more
    Cohort Analysis for Enhanced App User Retention – CleverTap
    Segmentation

    Cohort Analysis for Enhanced App User Retention – CleverTap

    Experienced mobile marketers know: real success isn't about getting someone to download your app. It's about convincing them to come

    Shivkumar M
    Written by: Shivkumar M
    Published on: 07 Sep, 2017
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    6 Ways to segment your app audience to increase engagement
    Segmentation

    6 Ways to segment your app audience to increase engagement

    The days of creating generic messages for every customer are over. These days, customers expect personalized marketing efforts that provide

    Subharun Mukherjee
    Written by: Subharun Mukherjee
    Published on: 01 Jun, 2017
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    Comparing and Trending Cohorts in CleverTap
    Segmentation

    Comparing and Trending Cohorts in CleverTap

    Cohort Analysis is a way of grouping users who perform a certain event in your app and tracking their behavior

    Shivkumar M
    Written by: Shivkumar M
    Published on: 18 May, 2017
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    Targeting Campaigns on Cumulative User Activity
    Segmentation

    Targeting Campaigns on Cumulative User Activity

    Segmenting your audience is all about grouping users based on the behaviors they perform in your app or website. One

    Shivkumar M
    Written by: Shivkumar M
    Published on: 13 Apr, 2017
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    Using behavioral segments for analytics
    Segmentation

    Using behavioral segments for analytics

    We've seen how to create, track and drill down on Past Behavior and Live User Segments in CleverTap as well

    Shivkumar M
    Written by: Shivkumar M
    Published on: 24 Aug, 2016
    Read more
    Using Behavioral Segmentation for Analytics
    Segmentation

    Using Behavioral Segmentation for Analytics

    What is Behavioral Segmentation? It's the grouping of users based on what they do in your app. It can be as simple

    Shivkumar M
    Written by: Shivkumar M
    Published on: 24 Aug, 2016
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