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When you’re in the app business, you want your app to be heavily used, loved, and talked about. But what
Experienced mobile marketers know: real success isn't about getting someone to download your app. It's about convincing them to come
Understanding user behavior is important for product managers to shape their product. However, it is becoming increasingly important for marketers
Memrise is a language learning app which won the best app award for 2017 on Google Play. It bested thousands
For Netflix bingers like me, this title is not just about deep linking but also a quick reference to Netflix's
L’Oreal doesn’t depend on its stores to sell beauty products. It has an augmented reality app called Makeup Genius which
I sat down to have a leisurely chat with the friendly and enthusiastic Bilal Memon, Founder & CEO of up-and-coming
The mobile app industry has grown rapidly in just the last few years. In fact, as of last year, this
The days of creating generic messages for every customer are over. These days, customers expect personalized marketing efforts that provide
If you are like most mobile app marketers, your users are like Captain Jack Sparrow from the Pirates of the
Starting with iOS 10.3, Apple has made significant changes to its app rating and review functionality, including adding a new
In-app messaging is quickly becoming an effective way to communicate with customers. It provides a great way for brands to
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