Marketing Strategies

Cross-Channel Marketing: Definition and Examples

Marketers use cross-channel marketing to meet their customers wherever they are, creating a smooth journey over multiple platforms. This article

Written by: Subharun Mukherjee
Published on: 09 Sep, 2024
Marketing Strategies

Omnichannel Marketing Automation: An Introductory Guide

Marketers use omnichannel marketing automation to create integrated, personalized customer experiences across various platforms. With practical tips and compelling examples,

Written by: Agnishwar Banerjee
Published on: 05 Sep, 2024
Marketing Strategies

What is Omnichannel Marketing?

Companies use omnichannel marketing to create a cohesive brand experience that can boost customer engagement and drive sales. We take

Written by: Shivkumar M
Published on: 26 Aug, 2024
Marketing Strategies

What is Omnichannel Marketing? Examples & Strategy

Companies use omnichannel marketing to create a cohesive brand experience that can boost customer engagement and drive sales. We take

Written by: Shivkumar M
Published on: 26 Aug, 2024
Marketing Strategies

Lifecycle Marketing: The Complete Guide

Marketers use lifecycle marketing to engage customers at every stage of their journey, from awareness to loyalty. This guide will

Written by: Shivkumar M
Published on: 24 Aug, 2024
Marketing Strategies

IPL Marketing Goals Scored: A Winning Case Study

Introduction   Imagine a sporting event that surpasses the US Super Bowl's viewership for every single match, across an entire two-month-long,

Written by: Subharun Mukherjee
Published on: 30 Apr, 2024
Marketing Strategies

Engage, Convert, Delight with Messaging

Web messaging is a high-powered form of real-time communication that enables brands to interact with active website visitors directly within

Written by: Apoorv Bhatnagar
Published on: 30 Mar, 2024
Marketing Strategies

Promoting Your App Before, During, After Launch

You might think your work is done once you've overcome all the challenges in developing and testing your new mobile

Written by: Shivkumar M
Published on: 30 Mar, 2024
Marketing Strategies

What is Geofencing Marketing? A Complete Guide

When first introduced to the word geofencing, you might think of an especially large picket fence or an international sword

Written by: Subharun Mukherjee
Published on: 26 Mar, 2024
Marketing Strategies

Effective Push Notification Strategies

What are the 7 key tips for your push notification strategy? Kara Dake, Product Evangelist for CleverTap recently answered a

Written by: Shivkumar M
Published on: 06 Feb, 2024
Marketing Strategies

Untapped Potential of Push Advertising

In the dynamic world of digital marketing, staying ahead of the curve is a fail-safe key to success. Enter push

Written by: Apoorv Bhatnagar
Published on: 30 Jan, 2024
Marketing Strategies

Power of Omnichannel Customer Journeys

Customers have a wide variety of channels within their reach, to interact with the brands of their choice as most

Written by: Apoorv Bhatnagar
Published on: 21 Jan, 2024

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