Marketing Strategies

How to Use Beacon Marketing: A Guide for Modern Marketers

Beacons burst onto the scene in 2013 when Apple announced new iBeacon technology. At the time, the internet lit up

Written by: Shivkumar M
Published on: 19 May, 2025
Marketing Strategies

What Are Interstitial Ads? How to Use Them for Engagement and Growth

Remember when pop-up ads seemed to be everywhere, interrupting your browsing at the worst moments? Digital advertising has come a

Written by: Subharun Mukherjee
Published on: 19 May, 2025
Marketing Strategies

14 Inspiring App Gamification Examples to Boost Your Mobile User Experience

Today’s mobile users expect more than just utility from their apps. They want experiences, something engaging, rewarding, even entertaining. However,

Written by: Subharun Mukherjee
Published on: 16 May, 2025
Marketing Strategies

How to Boost Purchase Frequency: A Strategic Guide for Marketers

Getting customers to buy once is good. Getting them to buy again and again? That’s where you can create real

Written by: Shivkumar M
Published on: 15 May, 2025
Marketing Strategies

What is FOMO Marketing? 7 Tactics, Strategies & Examples

Imagine losing a sale because a customer hesitated just a moment too long. That split second of doubt fueled by

Written by: Shivkumar M
Published on: 14 May, 2025
Marketing Strategies

25 Strategies to Increase App Conversion Rate (+ Examples & Benchmarks)

The definition of app conversion varies widely from industry to industry. For an e-commerce marketer, an app conversion event can

Written by: Agnishwar Banerjee
Published on: 10 May, 2025
Marketing Strategies

25 Effective Push Notification Strategies to Engage and Retain Users

Push notifications have quietly become one of the most effective tools in a marketer’s arsenal, especially for businesses that live

Written by: Kiran Pius
Published on: 08 May, 2025
Marketing Strategies

How to Use Emojis 🤔😍 in Push Notifications: Guide + Industry Benchmarks

Emojis have evolved from fun, expressive icons into a powerful visual language that modern marketers can’t ignore—especially in mobile messaging.

Written by: Shivkumar M
Published on: 06 May, 2025
Marketing Strategies

Unlock Growth with User Retention: The Ultimate Data-Driven Guide for Marketers

Think of your business as a bucket. If there are leaks (churn), no matter how much water (users) you pour

Written by: Shivkumar M
Published on: 30 Apr, 2025
Marketing Strategies

Fintech Best Practices to Increase Daily and Monthly Active Users [DAU/MAU]

Metrics like revenue are often used to measure growth, but retention is just as important, if not more so. After

Written by: Marcell Rosa
Published on: 23 Apr, 2025
Marketing Strategies

26 Conversion Rate Metrics & KPIs Every Marketer Must Track

You’ve got dashboards full of data. Traffic is up, engagement looks solid, the campaigns “seem” to be working. But here’s

Written by: Agnishwar Banerjee
Published on: 23 Apr, 2025

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