Marketing Automation

How Businesses Can Benefit from Marketing Automation Platforms

Businesses everywhere are seeing an increase in customer demand for better, more engaging experiences, and companies that aren’t personalizing their

Written by: Subharun Mukherjee
Published on: 17 Jun, 2022
Marketing Automation

Marketing Automation 101: Learn the ROI of This Innovation

Your marketing team works hard to expand your customer base and bring your sales team qualified leads. But when they

Written by: Subharun Mukherjee
Published on: 08 Feb, 2022
Marketing Automation

App vs Website: Which Is Right for My Business? [Infographic]

There are a gajillion apps out there. In July 2018, there were 3.2 million apps in the Apple App Store.

Written by: Shivkumar M
Published on: 31 Oct, 2019
Marketing Automation

Mobile Marketing Automation Isn’t the Silver Bullet for Your User Retention Problems

If you’re looking to improve your customer retention rates you're likely drowning in a deluge of proposals from every mobile

Written by: Shivkumar M
Published on: 15 Oct, 2019
Marketing Automation

CleverTap’s Recap From Telecoms World Middle East, 2019 – Reaffirming the Role of Telecom in a Digital-First Economy

We attended the recently concluded Telecoms World Middle East conference in Dubai, which happens to be one of the biggest

Written by: Shivkumar M
Published on: 11 Oct, 2019
Marketing Automation

Automate Campaign Content to Engage with 1:1 Product Recommendations

The concept of recommendations has been around since Amazon first added "inspired by your shopping trends" or "top picks for

Written by: Mrinal Parekh
Published on: 06 Mar, 2019
Marketing Automation

From Painstaking to Piece of Cake: Toymail’s “Clever” Transition to Marketing Automation

Toymail, Gauri Nanda’s hot new startup that was recently featured on Shark Tank, provides kids with a fun and easy

Written by: Shivkumar M
Published on: 08 Mar, 2018
Marketing Automation

Automate User Segmentation with RFM Analysis

As a mobile marketing platform, our goal is to give marketers precise insights into where they should focus their attention

Written by: Subharun Mukherjee
Published on: 13 Dec, 2017
Marketing Automation

Deliver Campaigns in User’s Timezone

When scheduling campaigns for Push, SMS or Web push notifications you can choose to have CleverTap deliver the messages all

Written by: Shivkumar M
Published on: 13 Apr, 2017
Marketing Automation

Targeting Campaigns on Cumulative User Activity

Segmenting your audience is all about grouping users based on the behaviors they perform in your app or website. One

Written by: Shivkumar M
Published on: 13 Apr, 2017
Marketing Automation

Enhanced Web Notifications and Web Pop-Ups

Web Notifications are a great way to engage your users across your desktop and mobile websites. They’re simple yet flexible

Written by: Shivkumar M
Published on: 07 Mar, 2017
Marketing Automation

Automated campaign reports

Ever want to see what’s happening across all your campaigns on a given day in one convenient view? Opt in

Written by: Shivkumar M
Published on: 20 Dec, 2016

Please enter a valid work email

Free Customer Engagement Guides