Financial Services

Seamless Sign-Up and Onboarding: 8 Best Practices for Successful Fintech Companies

The first few minutes of using a new app are always critical. Will the user take to it enough to

Written by: Subharun Mukherjee
Published on: 03 Jan, 2023
Financial Services

CleverTap’s 2022 Fintech Benchmark Report

There can be no doubt that the pandemic upended many aspects of our daily lives. One result was the preference

Written by: Subharun Mukherjee
Published on: 20 Dec, 2022
Financial Services

Lessons From the Fintech and BFSI Masterclass by BharatPe and ICICI Bank

Fintech (financial technology) is an exciting and ever-evolving industry. As digital payments become increasingly popular, there’s been an increased demand

Written by: Niddhi Shah
Published on: 03 Oct, 2022
Financial Services

How KoinWorks Boosts Financial Literacy While Growing Retention and Reducing Cost Per User by 70%

Indonesia is a country where more than half the population is underserved and unbanked. How has KoinWorks become Indonesia’s largest

Written by: Sony Shetty
Published on: 15 Sep, 2022
Financial Services

Building Incredible Customer Experiences

“Back in the day,” says Leslie Osman, director of marketing at IncredibleBank, “you would walk into a [bank] branch and

Written by: Sony Shetty
Published on: 23 May, 2022
Financial Services

Fintech Playbook Strategies: Empower Customers to Reach Personal Goals

Part 2 of our series on Mobile Marketing Strategies for Fintech Brands. Read Part 1. We’ve been talking about the

Written by: Sunil Thomas
Published on: 09 Dec, 2021
Financial Services

Fintech Playbook Strategies: Educate Users to Retain Them

Part 1 of our series on Mobile Marketing Strategies for Fintech Brands Never have more people in more countries relied

Written by: Sunil Thomas
Published on: 30 Nov, 2021
Financial Services

Money 20/20: What’s Hot in Fintech Right Now

Every year, the best and the brightest stars in the financial technology space gather together for Money 20/20. The event

Written by: Shivkumar M
Published on: 18 Nov, 2021
Financial Services

How B2B Ledger App Khatabook Combines Customer Education & Gamification to Fuel Growth

Merchants aren't just prioritizing digital investments to meet the needs of mobile-first customers who are wary of physical stores or

Written by: Subharun Mukherjee
Published on: 06 Oct, 2021
Financial Services

37 Mobile Payment Statistics Marketers Need

Increased technology has brought mobile payment methods to the forefront of many businesses and consumers, as evidenced by a 50%

Written by: Shivkumar M
Published on: 07 Sep, 2021
Financial Services

Why Brands Need to Rethink Fintech Marketing: Pivot and Personalize to Deliver Netflix-Style Banking

Consumer reliance on fintech and insurtech apps for assistance and advice at every step of the journey presents marketers with

Written by: Mrinal Parekh
Published on: 12 Aug, 2021
Financial Services

N26 VP Patrick Stal Shares Engagement Lessons – CleverTap

From time spent to revenue generated, metrics for finance apps broke records in 2020. It's a trend that cements the

Written by: Mrinal Parekh
Published on: 14 Jul, 2021

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