Data and Analytics

26 Conversion Rate Metrics & KPIs Every Marketer Must Track

You’ve got dashboards full of data. Traffic is up, engagement looks solid, the campaigns “seem” to be working. But here’s

Written by: Agnishwar Banerjee
Published on: 23 Apr, 2025
Data and Analytics

Uninstall Tracking: How to Track App Uninstalls Effectively

Mobile apps often see a large portion of new users leave shortly after installation – in fact, over 50% of

Written by: Mrinal Parekh
Published on: 21 Apr, 2025
Data and Analytics

Email Marketing Conversion Rates: Benchmarks, Formula, and Strategies

Email marketing continues to deliver the highest ROI of any digital channel. According to Litmus, for every $1 invested in

Written by: Sagar Hatekar
Published on: 28 Mar, 2025
Data and Analytics

Predictive Segmentation: Revolutionizing Customer Engagement in the Digital Age

Businesses are moving beyond generic marketing to predictive segmentation, using data to tailor experiences, boost engagement, and build lasting customer

Written by: Shivkumar M
Published on: 27 Mar, 2025
Data and Analytics

What is Website Conversion Rate Optimization? 9 Effective Ways to Get Started

Website conversion rate optimization (CRO) is a strategy to enhance your website's ability to turn visitors into customers, subscribers, or

Written by: Shivkumar M
Published on: 20 Mar, 2025
Data and Analytics

App Retention and Engagement: A Marketer’s Guide

How can you boost app retention and engagement with seamless, interconnected analytics and data-driven insights? Let’s explore this in the

Written by: April Tayson
Published on: 03 Mar, 2025
Data and Analytics

What is Website Conversion Rate & How to Calculate It

Website conversion rate is a key metric that measures the percentage of visitors who take a desired action on your

Written by: Agnishwar Banerjee
Published on: 03 Mar, 2025
Data and Analytics

What is RFM Customer Segmentation in E-commerce?

RFM customer segmentation—an approach based on recency, frequency, and monetary value—is a powerful framework that helps businesses segment their customers

Written by: Subharun Mukherjee
Published on: 12 Feb, 2025
Data and Analytics

How to Improve Conversion Rate: 21 Ways to Boost Conversions

Improving website conversion rate is key to boosting your sales and engagement. This guide shares 21 effective strategies to optimize

Written by: Subharun Mukherjee
Published on: 03 Feb, 2025
Data and Analytics

How to Conduct Retention Analysis to Control Churn

User retention is a critical metric to track if you want to understand why your customers churn. While acquiring new

Written by: Shivkumar M
Published on: 31 Jan, 2025
Data and Analytics

Popular tricks and tips for Feature Engineering – Part IV

  In the earlier part, we discussed tricks (iv) to (vii) for feature engineering. In this part, we will dive

Written by: Jacob Joseph
Published on: 30 Jan, 2025
Data and Analytics

Popular tricks and tips for Feature Engineering – Part III

  In the earlier part, we discussed tricks (i) through (iii) for feature engineering. In this part we will deep

Written by: Jacob Joseph
Published on: 30 Jan, 2025

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