AI and ML

How Mobile Apps Use CleverTap to Transform Customer Experiences at Scale

Transforming customer experiences has been a top priority for marketers for some time, however, a large percentage of marketers seem

Written by: CleverTap
Published on: 14 Aug, 2019
AI and ML

Introduction to Natural Language Processing (NLP)

01000011 01101100 01100101 01110110 01100101 01110010 01010100 01100001 01110000. Did you get that? For those of you who can’t read

Written by: Subharun Mukherjee
Published on: 04 Jun, 2019
AI and ML

Discovering the Science Behind the Data Scientist : In Conversation With Jacob Joseph

Have you had the opportunity to work alongside award winners? We’re privileged to work with Jacob Joseph, our lead Data

Written by: Subharun Mukherjee
Published on: 17 May, 2019
AI and ML

The Not-So-Secret Sauce Revealed

Over 2 million apps are available on the Google Play Store and App Store. The average number of apps used

Written by: Jacob Joseph
Published on: 26 Apr, 2019
AI and ML

Under the Hood: The Algorithm That Powers Our Recommendation Engine

This post in intended to help readers to understand the algorithm behind our recommendation engine. We use Collaborative Filtering (CF)

Written by: Jacob Joseph
Published on: 15 Apr, 2019
AI and ML

A Gentle Introduction to Neural Networks

Neural networks, as the name suggests, involves a relationship between the nervous system and networks. It’s a relationship loosely modeled

Written by: Jacob Joseph
Published on: 08 Apr, 2019
AI and ML

Automate Campaign Content to Engage with 1:1 Product Recommendations

The concept of recommendations has been around since Amazon first added "inspired by your shopping trends" or "top picks for

Written by: Mrinal Parekh
Published on: 06 Mar, 2019
AI and ML

How 6 Top Brands Use Machine Learning Marketing to Create Smarter Campaigns

Never before have marketers had access to more customer data. User profiles can go beyond basic name and demographic data

Written by: Shivkumar M
Published on: 23 Aug, 2018
AI and ML

How AI is Changing the Customer Retention Game

In today’s hyper connected, always-online world, companies are looking at AI to help them understand and overcome the challenges of

Written by: Subharun Mukherjee
Published on: 22 Aug, 2018
AI and ML

Timing is Everything: New ML-Powered Feature for Personalized Send Times

Do you often wonder when is the best time to send your campaigns? Your users are spread across geographies and

Written by: Subharun Mukherjee
Published on: 26 Jul, 2018
AI and ML

Basics of Machine Learning for Marketing

Ever wonder how Gmail or even Outlook knows when an email is spam? How does it automatically categorize messages as

Written by: Shivkumar M
Published on: 17 Jul, 2018
AI and ML

Leverage the Power of Machine Learning to Retain Users for Life

Football season is finally back, and that 75” HD flat screen you’ve had your eye on for ages is on

Written by: Subharun Mukherjee
Published on: 28 Jun, 2018

Please enter a valid work email

Free Customer Engagement Guides