AI and ML

Timing is Everything: New ML-Powered Feature for Personalized Send Times

Do you often wonder when is the best time to send your campaigns? Your users are spread across geographies and

Written by: Subharun Mukherjee
Published on: 26 Jul, 2018
AI and ML

Basics of Machine Learning for Marketing

Ever wonder how Gmail or even Outlook knows when an email is spam? How does it automatically categorize messages as

Written by: Shivkumar M
Published on: 17 Jul, 2018
AI and ML

Leverage the Power of Machine Learning to Retain Users for Life

Football season is finally back, and that 75” HD flat screen you’ve had your eye on for ages is on

Written by: Subharun Mukherjee
Published on: 28 Jun, 2018
AI and ML

Future of Mobile Marketing with Machine Learning

Earlier this month, CleverTap had the pleasure of participating in the inaugural Mobile World Congress Americas in San Francisco. Paul

Written by: Shivkumar M
Published on: 10 Oct, 2017
AI and ML

How AI is changing the day of inbound marketers

Artificial Intelligence is one word that has always been a part of the hyperbole. Either being glorified beyond proportion in

Written by: Subharun Mukherjee
Published on: 29 Jun, 2017
AI and ML

A neat trick to increase robustness of regression models

The first predictive model that an analyst encounters is Linear Regression. A linear regression line has an equation of the

Written by: Jacob Joseph
Published on: 03 Aug, 2016
AI and ML

Tricks and tips for feature engineering

Predictive modeling is a formula that transforms a list of input fields or variables into some output of interest. Feature

Written by: Mrinal Parekh
Published on: 20 Jul, 2016

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