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Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
In-app notifications are a powerful channel for keeping users engaged with your app and improving conversions. This blog provides a
Email marketing copy is a key element of successful email campaigns. This blog discusses email copywriting tips, best practices, and
E-commerce push notifications are a powerful tool for driving sales and customer engagement. This guide shows you how to
Building an email list is the foundation of an effective email marketing program. That, however, is easier said than done.
Timing can make or break the effectiveness of push notifications. This guide explores the best times to send push notifications
Banking push notifications help banks notify their customers with real-time alerts, security updates, and personalized communications. This blog discusses the
What is a Personalization Engine? A personalization engine is an advanced software designed to customize content, products, and experiences to
Explore the top 6 location-based marketing platforms that can enhance your marketing strategy. This blog compares features, pricing, and user
Target market and market segmentation are foundational marketing concepts that are closely related yet distinct. This blog breaks down these
Personalized email marketing is a strategy that uses customer data to deliver targeted and relevant content to their inbox. Learn
In the hyper-competitive 2024 marketplace, keeping customers captivated is both an art and a science. Learn why customer engagement is
With billions of users worldwide, WhatsApp is a platform brands can't afford to ignore. Get the inside track on the
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