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Leads content and digital marketing.Expert in SaaS sales, marketing and GTM strategies.
The landscape of customer engagement is undergoing a monumental shift. This is being driven by a new generation of customers
From big tech and investors hyping it up and industry skeptics predicting doomsday to the LinkedIn thought leadership posts written
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Your fintech app is up and running, your app store listing optimized, and your marketing automation in place. What’s next?
In an era of shrinking attention spans and heightened customer expectations, interactive experiences are the key to capturing engagement and
Salesforce Marketing Cloud (SFMC) has been a popular choice for businesses seeking a comprehensive marketing automation and customer engagement platform.
Website conversion rate is a key metric that measures the percentage of visitors who take a desired action on your
Reaching today's diverse audiences is challenging. Broad marketing campaigns that cast a wide net often miss the mark, wasting resources
Mobile app churn rate is a critical metric that reflects the percentage of users who stop using an app over
CleverTap and MoEngage are two leading customer engagement platforms, offering robust capabilities to help brands interact effectively with their users
In-app notifications are a powerful tool for engaging users at the right moments, driving conversions, and enhancing retention. Here are
In-app notifications are a powerful channel for keeping users engaged with your app and improving conversions. This blog provides a
Email marketing copy is a key element of successful email campaigns. This blog discusses email copywriting tips, best practices, and
E-commerce push notifications are a powerful tool for driving sales and customer engagement. This guide shows you how to
Building an email list is the foundation of an effective email marketing program. That, however, is easier said than done.
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
