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Learn how you can Unlock Limitless Customer Lifetime Value with CleverTap’s All-in-One Customer Engagement Platform.
Leads content and digital marketing.Expert in SaaS sales, marketing and GTM strategies.
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Target market and market segmentation are foundational marketing concepts that are closely related yet distinct. This blog breaks down these
Personalized email marketing is a strategy that uses customer data to deliver targeted and relevant content to their inbox. Learn
In the hyper-competitive 2024 marketplace, keeping customers captivated is both an art and a science. Learn why customer engagement is
With billions of users worldwide, WhatsApp is a platform brands can't afford to ignore. Get the inside track on the
Imagine having a conversation with a brand that knows your preferences like a close friend would. Here’s how personalization engines
If you’re looking to better understand your customers, the truth is in the numbers. We break down 14 key customer
Marketers use customer segmentation to identify distinct groups within their audience and tailor their strategies accordingly. With practical insights and
Marketers use omnichannel marketing automation to create integrated, personalized customer experiences across various platforms. With practical tips and compelling examples,
Customer loyalty is challenging to earn and easy to lose, but the right tools can make all the difference. We
Looking for a good Braze alternative? Look no further. We examined the field of Braze competitors to help you identify
Customer segmentation helps you truly understand your audience and tailor your marketing efforts with laser precision. This article will cover
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