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Leads content and digital marketing.Expert in SaaS sales, marketing and GTM strategies.
The landscape of customer engagement is undergoing a monumental shift. This is being driven by a new generation of customers
From big tech and investors hyping it up and industry skeptics predicting doomsday to the LinkedIn thought leadership posts written
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Oracle Marketing Cloud is an established platform for managing marketing campaigns, customer data, and cross-channel communication. It provides businesses with
Enterprise marketing today has become too complex to manage manually, particularly for large organizations that handle millions of customer profiles
The Consumer Electronics Show (CES) is the ultimate stage for tech innovation. It’s also a massive marketing spectacle. In 2025,
Reaching today's diverse audiences is challenging. Broad marketing campaigns that cast a wide net often miss the mark, wasting resources
With the proliferation of channels, devices, and AI chatbots, the number of digital and physical touchpoints has exploded, amplifying the
The great AI shift in marketing is already underway. What once required teams of analysts poring over funnels, designers crafting
AI isn’t just transforming businesses; it’s transforming customers. The easy access to generative AI (Gen AI) tools and virtual assistants
Just two years ago, AI was a fun experimental tool. Today, it’s almost an operational necessity. With 88% of marketers
AI agents have arrived, and with them, AI has moved beyond being a tool for boosting productivity to an autonomous
Subscription and membership loyalty programs have surged in popularity as brands seek to deepen customer relationships. In these paid programs,
December is the North Star for D2C marketers aspiring to maximize sales during the holiday season. In the US, consumers
Diwali, the Festival of Lights, is celebrated with great enthusiasm in India. This is a time of gift-giving, and the
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
