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The landscape of customer engagement is undergoing a monumental shift. This is being driven by a new generation of customers
From big tech and investors hyping it up and industry skeptics predicting doomsday to the LinkedIn thought leadership posts written
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
A customer rarely churns because of one isolated issue. Most churn is the final outcome of expectations not being met
Choosing between Insider vs. Klaviyo, i.e., the right marketing automation and personalization platform, can make or break a brand’s engagement
Most teams know users are dropping off. Very few know exactly where it happens or why. That lack of clarity
Adobe Experience Cloud remains a robust enterprise platform. But the platform’s depth comes with trade-offs. Some organizations might see Adobe
Mother’s Day is marketing’s annual test of heart. Every brand wants to capture that universal emotion, but few manage to
Choosing the right customer engagement platform is a pivotal decision for marketing leaders, as it can make or break a
Eid al-Fitr is a time of celebration, generosity, and gratitude, bringing families, faith, and communities close together. As one of
April Fool's Day has become a marketing event as much as a cultural one. Every year, brands use it to
Mother’s Day stands as both a deeply emotional and commercially significant occasion for brands worldwide. According to the National Retail
The Super Bowl is one of the world’s most influential marketing events, attracting over 100 million viewers annually. It’s a
Companies see an average return of $5.44 for every $1 spent on marketing automation. Besides the monetary gain, manually sending
Chinese New Year, also known as Lunar New Year and Spring Festival, is one of Asia’s largest cultural celebrations, observed
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