Data and Analytics

How to Improve E-Commerce Conversion Rate? Benchmarks By Industry

E-commerce conversions are the lifeblood of online retail, turning casual visitors into paying customers. Your conversion rate reflects how well

Written by: Agnishwar Banerjee
Published on: 20 Jun, 2025
Customer Engagement

What the European Accessibility Act Means for Brands in 2025 and Beyond

In today's world, inclusion is no longer a courtesy; it's a necessity. With over 1.3 billion people worldwide with disabilities,

Written by: Piyush Dutta
Published on: 19 Jun, 2025
Data and Analytics

What is Drop-Off Rate? Strategies to Identify and Reduce It

User drop-off rate refers to the percentage of users who abandon a process before completing a desired action. Every marketing

Written by: Mrinal Parekh
Published on: 18 Jun, 2025
Financial Services

How to Improve Conversion Rates of Fintech Apps & Websites

Conversion rate optimization (CRO) is critical for fintech companies aiming to thrive in a rapidly evolving digital landscape. In recent

Written by: Subharun Mukherjee
Published on: 17 Jun, 2025
Financial Services

App Onboarding: What Is It + 12 Best Examples to Learn From

A smooth app onboarding experience on mobile can mean the difference between a one-time user and a loyal customer. About

Written by: Shivkumar M
Published on: 17 Jun, 2025
Marketing Strategies

How to Build a Win-Back Campaign: Examples, Strategies, and Flows

Customer retention is essential for sustainable business growth, and a win-back campaign is a powerful tool to achieve it. With

Written by: Subharun Mukherjee
Published on: 17 Jun, 2025
AI and ML

AI & Machine Learning for Effective Marketing Automation Explained With Examples

Just a few years ago, marketing automation meant scheduling email blasts or setting simple, rule-based workflows in motion. It saved

Written by: Agnishwar Banerjee
Published on: 16 Jun, 2025
Segmentation

14 Types of Segmentation Every Marketer Should Know and How to Use Them

This guide outlines 14 proven types of segmentation across three operational layers—market, audience, and customer. If your goal is to

Written by: Shivkumar M
Published on: 16 Jun, 2025
Marketing Strategies

How to Create App Demo Videos That Convert: Strategies + 15 Examples

App demonstration videos, also known as app demo videos or app explainer videos, help showcase your app’s key features and

Written by: Subharun Mukherjee
Published on: 09 Jun, 2025

Please enter a valid work email

Free Customer Engagement Guides