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The landscape of customer engagement is undergoing a monumental shift. This is being driven by a new generation of customers
From big tech and investors hyping it up and industry skeptics predicting doomsday to the LinkedIn thought leadership posts written
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
AI isn’t just transforming businesses; it’s transforming customers. The easy access to generative AI (Gen AI) tools and virtual assistants
E-commerce loyalty programs are strategic initiatives that incentivize online shoppers to return and engage more deeply with a brand. Instead
Loyalty marketing has emerged as a powerful strategy for driving customer retention and long-term business growth. Rather than focusing solely
Just two years ago, AI was a fun experimental tool. Today, it’s almost an operational necessity. With 88% of marketers
In the era of hyper-personalization, customer engagement relies more than ever on data. Now, as AI pushes the boundaries from
AI agents have arrived, and with them, AI has moved beyond being a tool for boosting productivity to an autonomous
In the evolving landscape of email marketing, privacy is no longer a checkbox; it’s the cornerstone of trust. Today’s consumers
Marketers have long chased the promise of individualised personalization, real-time, intent-based segmentation, tweaking messages, and optimizing campaigns at a scale
Loyalty programs are a proven catalyst for boosting customer retention and driving business impact, often far outpacing other retention strategies.
Tiered loyalty programs have changed the game for different types of brands that were aiming to deepen their customer engagement
Loyalty programs are no longer a nice-to-have for banks, as they’re a competitive necessity. From reward points to personalized offers,
Modern shoppers crave fun, achievement, and variety, not just loyalty points. When you’re seeking repeat purchases from shoppers, you need
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
