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Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
If you want to connect with your users when they’re most engaged, then in-app messaging offers one of the most
Every marketer faces the challenge of standing out in a flooded inbox. Relying solely on intuition and experimentation can make
Beacons burst onto the scene in 2013 when Apple announced new iBeacon technology. At the time, the internet lit up
Remember when pop-up ads seemed to be everywhere, interrupting your browsing at the worst moments? Digital advertising has come a
Today’s mobile users expect more than just utility from their apps. They want experiences, something engaging, rewarding, even entertaining. However,
There are over 4.3 billion email users. That’s a lot of people to be targeted using a single marketing channel.
Getting customers to buy once is good. Getting them to buy again and again? That’s where you can create real
Imagine losing a sale because a customer hesitated just a moment too long. That split second of doubt fueled by
How do you convert incoming traffic on your website? This question constantly confuses marketers who see a lot of traffic
The mobile gaming industry has exploded, with over 3.32 billion mobile gamers globally as of 2025. It remains one of
Think email has lost its edge in a world dominated by Reels and Stories? Not quite. When done right, email
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
