Data and Analytics

Funnel Analysis: How Funnel Analytics Can Increase Conversions

"Where in the onboarding process are we losing the most users?" “Which channels are our power users coming from?” “Where

Written by: Shivkumar M
Published on: 26 Mar, 2024
Push Notifications

Crafting Effective Push Messages

Push messages are nifty little messages sent by apps to a user's mobile device, even when users are not actively

Written by: Apoorv Bhatnagar
Published on: 19 Mar, 2024
Gaming

Mastering Game Retention Techniques

Gaming is a fiercely competitive domain in the world of mobile apps and acquiring new players in a game is

Written by: Apoorv Bhatnagar
Published on: 17 Mar, 2024
Push Notifications

The Future of Push Notifications: Navigating Beyond Mi Push Deprecation

Push notifications have become an integral component of modern mobile app marketing strategies, with businesses worldwide leveraging their power to

Written by: Abhinav Wagadre
Published on: 28 Feb, 2024
Segmentation

What is Demographic Segmentation & How to Use It [+ Examples]

Segmenting customers into distinct groups depending on their shared characteristics is central to developing personalized marketing campaigns. With demographic segmentation,

Written by: Kiran Pius
Published on: 10 Feb, 2024
Customer Engagement

Unveiling Signed Call™: The VoIP-Enabled In-App Channel for Contextual Customer Engagement

Voice-based customer engagement plays a pivotal role in enhancing business interactions by fostering more engaging and personalized experiences. However, the

Written by: Sumantu Mittal
Published on: 08 Feb, 2024
CleverTap

May Your Actions Match Your Ambition by Mrinal Deshmukh

A conversation on grabbing the right opportunities with the right attitude - our very own Mrinal Dehmukh from Customer Success

Written by: Mrinal Deshmukh
Published on: 07 Feb, 2024
SMS Marketing

2024 Guide to SMS Marketing: Best Practices for Success

The effectiveness of SMS marketing is indisputable. Texting has the highest engagement rate of any marketing medium by far at

Written by: Shivkumar M
Published on: 31 Jan, 2024
Marketing Strategies

Untapped Potential of Push Advertising

In the dynamic world of digital marketing, staying ahead of the curve is a fail-safe key to success. Enter push

Written by: Apoorv Bhatnagar
Published on: 30 Jan, 2024
Technology

The Complete Guide To WhatsApp Business API

In today's intricate business landscape, companies leverage multiple communication channels, such as Email, SMS, WhatsApp, Mobile, Web, and more, as

Written by: Deepak Yadav
Published on: 25 Jan, 2024

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