Marketing Strategies

The Power of Omnichannel: Why Your Business Needs to Embrace It Now

Omnichannel — it’s not just a buzzword! As a marketing strategy, it's a necessity for any business that aims to

Written by: Subharun Mukherjee
Published on: 07 Aug, 2023
Gaming

Larry Hsieh on LiveOps: Keep the Game Relevant With Minimal Resources

Marketers must treat every dollar of their budget carefully while simultaneously trying to make waves in a competitive marketplace. So

Written by: Shivkumar M
Published on: 04 Aug, 2023
Ecommerce and Retail

Ecommerce Personalization: How To Improve the Customer Experience and Build Long-Term Loyalty

Online shoppers have come to expect the convenience of customized product suggestions, advertisements, and offers. At this point, it’s pretty

Written by: Shivkumar M
Published on: 01 Aug, 2023
Data and Analytics

Data-Driven Marketing: How CleverTap Helps You Make Informed Decisions

Data is the lifeblood of successful marketing strategies. Making informed decisions based on data insights is essential for businesses to

Written by: Shivkumar M
Published on: 28 Jul, 2023
Gaming

User Retention Insights from Gaming Leaders

Grand Theft Auto has been around for 26 years and remains one of the most popular games across all platforms—including

Written by: Shivkumar M
Published on: 27 Jul, 2023
CleverTap

Living My Life in Organized Chaos, by Anirban Bose

Born and brought up in Delhi, in a loving joint family, Anirban Bose, works as a Video Production Manager, handling

Written by: Anirban Bose
Published on: 26 Jul, 2023
Personalization

The Role of Personalization in Reducing Cart Abandonment Rates

Apologies in advance to ecommerce marketers out there, but we have a discouraging statistic to report.  Did you know that

Written by: Subharun Mukherjee
Published on: 21 Jul, 2023
Mobile Marketing

Summer is Here! So Why Are Travel Apps Not Pulling in More Viewers?

It’s summer time and travelers are itching to explore new destinations. The travel industry has bounced back post-COVID, and analysts

Written by: Shivkumar M
Published on: 19 Jul, 2023
Data and Analytics

Aurélie Genet on Empathy and Discovering Your Users’ Aha Moment

Empathy is a key trait for marketers at all levels. The ability to understand a user’s needs and challenges is

Written by: Shivkumar M
Published on: 17 Jul, 2023
CleverTap

Unlocking Customer Lifetime Value With CleverTap: Strategies for Success

Here’s a question. What do you suppose is the customer lifetime value (CLV) of Starbucks? Take a minute and ponder.

Written by: Subharun Mukherjee
Published on: 14 Jul, 2023
Customer Engagement

Boosting User Engagement for Streaming Apps: Grab Their Attention

Our recent Streaming Media App Engagement Benchmark Report highlights just how challenging it is for over-the-top (OTT)/streaming marketers to boost

Written by: Subharun Mukherjee
Published on: 13 Jul, 2023
CleverTap

We Rise by Lifting Others by Nataliya Naydenova

Nataliya Naydenova, technical program manager of the product delivery team in Bulgaria, loves technology and people and strongly believes in

Written by: Nataliya Naydenova
Published on: 12 Jul, 2023

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