![Ballebaazi](https://clevertap.com/wp-content/uploads/2020/04/Ballebaazi_Case-Study_Website-Logo.png)
“The whole CRM piece in CleverTap has been extremely helpful for us to improve our onboarding funnel and short-term retention. The segmentation features have helped us greatly in reactivating churned users. And A/B testing has helped us to improve metrics across different parts of the app.”
![](https://clevertap.com/wp-content/uploads/2021/03/parth-4404x-1.png)
Parth Sharma
Chief strategy officer, Ballebaazi