Pattern recognition

All the tools you need to spot patterns and trends

Cohorts
Cohorts
Easily track and compare user groups to visualize retention, understand feature stickiness, identify your best acquisition campaigns, and more.
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Funnels
Track user flows to pinpoint your app’s friction points and increase conversions. Get answers to: where do customers drop off during checkout? How long do users take to become subscribers?
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Trends
Turn user data into actionable insights. Uncover underlying patterns in user behavior, compare trends across user groups, and set up advanced filters to zero in on high-value segments.
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Flows
Understand all the different ways users navigate your app. See what users do before or after a key event like installing the app or making a purchase. Then slash churn by tracking the events that lead to uninstalls.
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Pivots
Decode your app’s analytics with our powerful data summarization tool. Surface insights faster with heat maps that instantly detect anomalies in your data, and use interactive visualizations to understand critical events.
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Insights
Get customizable analytics and advanced data visualization tools — all without a data scientist. Our Insights Add-on helps you view deeper trends, create custom metrics, and mine even more gold from your customer data.
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RICH PROFILE DAT
RICH PROFILE DATA

Get a complete view of each and every user

Automatically build profiles for every user who visits your app, storing demographic data along with all their different interactions, campaign visits, and transaction history.

UNINSTALL TRACKING
UNINSTALL TRACKING

See how many users uninstall your app

Losing a user doesn’t mean losing meaningful information. Even after uninstall, you can apply user-level insights to build successful win-back campaigns.

REAL IMPACT
REAL IMPACT

An adaptable dashboard to measure performance

Real Impact is a reporting dashboard that shows exactly how users respond to your marketing campaigns – everything from revenue generated to churn rates.

“CleverTap’s powerful analytics suite helps us accurately identify, understand, and even predict user behavior. It’s been a significant asset.”

Rahul Mirchandani
VP of revenue, Dream11
Secure & Scalable

Trusted by today’s biggest mobile apps

10000

+

2.6

Bn

1.5

Bn

Check out other CleverTap features

  • Lifecycle Optimization

    Lifecycle optimizer provides you with guided frameworks to understand your user base and move them across lifecycle stages.

    Learn more
  • Audience Segmentation

    Group users into real-time segments and perfect your audience targeting with our powerful, automated segmentation engine.

    Learn more

Experience a smarter platform today

Talk to our growth experts today to see how you can begin your retention journey with CleverTap.