User Retention Platform for Mobile Payment Apps

Trusted by Today’s Top Brands

Engage Customers at Every Micro-moment

Focus on intent-rich micro-moments when decisions are made and preferences shaped. This is when people turn to their smartphone to look for payment options, searching for deals, cashback offers, savings, and more.

Discovery

Meet users when they explore merchants and look for payment options. Help users discover the deals best suited for them.

Research

Help users make the right choice. Guide users through offers, merchant partners, and what they get out of transacting on your app.

Transacting

Offer users a seamless experience – from the addition of money to their digital wallet to transacting with the merchant partners on your app.

Shared Experience

Guide and incentivize users to spread the word. Offer loyalty points, referral discounts, and more, to drive growth for your app.

Mobile Engagement Solutions for Every Use Case

Onboarding

Send Welcome Messages to Get a Share of Users’ Wallets

Engagement

Send Timely, Relevant, Notifications to Drive Transactions

Retention

Create digital experiences that turn one time users into champions.

Re-Install

Win back your users and their wallets

Increase in Conversion Rates Using Journeys

20% Reduction in Uninstalls

How Mobile Wallet MobiKwik used CleverTap to Reduce Uninstalls by 20% with timely, conversion-specific campaigns.

96% Jump in New Active Users

How BeBlue launched marketing campaigns based on geography and purchase behavior to activate new users

20% Increase in CTR’s

How Freecharge increased push notification CTRs by 20-25% by A/B testing messaging

Highlights

Customer Data Platform for a Single Source of Truth

Break down data silos to combine data from multiple sources – mobile phones, tablets, POS systems, and more. Process millions of data points and run advanced queries while users interact with merchants in real-time.

Predict User Micro-segments and Measure Uplift Across Campaigns

Find Micro-segments to Maximize User Transactions

Use intent to identify users most likely to add money to their digital wallet or completing a transaction. Create differentiated engagement strategies for users most likely to add money, or to convert fence-sitters – optimizing the ROI on your marketing spend.

Gain In-Depth Understanding of Your Users

Out of the Box Automated Segmentation with RFM

Best-in-class automated segmentation using – Recency, Frequency, Monetary (RFM) analysis– examines your customer activity to identify how recently and frequently they performed an action such as adding money to their digital wallet or transaction.

Long Term Engagement Campaigns with Journeys

Visually build and deliver omnichannel campaigns based on your users’ behavior, location, and payment preferences. Weave together engagement campaigns that connect across channels like push, email, SMS, and the in-app experience.