How Mobile Wallet MobiKwik Reduced Uninstalls by 20%
With more than 65 million users and 2.5 million retailers, MobiKwik processes over 25 payments per second. But without a customer retention platform, they were spending a lot of money on acquisition campaigns only to struggle to keep those users active on the app.
With CleverTap, MobiKwik is able to see how users interact with the app and apply those insights to improve the user experience. As a result, they’ve seen a 2x jump in user engagement and a 23-25% drop in uninstalls.