Customer Lifecycle Optimization

Lifecycle Optimizer

Understand customers in the context of defined lifecycle stages and encourage them to progress from one stage to the next.

Lifecycle Optimizer

Maximize Retention and Conversion with Customer Lifecycle Optimization

Lifecycle Optimizer automates engagement campaigns to bring users into deeper engagement with your brand.
Lifecycle Frameworks
Choose the framework that best fits your business: AIC or AARRR.
Lifecycle Frameworks
Lifecycle View of All Users
Understand your entire user base across defined lifecycle stages.
Lifecycle View of All Users
Campaign Performance Testing
Experiment to discover which campaigns most effectively transition users to the next stage.
Campaign Performance Testing
The Winning Formula
Automate your best performing campaigns to send when a user performs a specific action.
The Winning Formula

Activate Deeper Customer Engagement

Increase retention and customer lifetime value across your entire user base by optimizing how customers progress through defined customer lifecycle stages. Get a complete view of all users by engagement level and create optimized campaigns that are proven to move customers forward in the lifecycle, impacting your KPIs.
Customer Lifecycle

Key Benefits

  • The Big Picture of Customer Engagement

    Understand the levels of engagement across your entire user base.
  • Engagement Across the Customer Lifecycle

    Strategically move users through defined lifecycle stages.
  • $

    Increase Retention and

    Improve key performance metrics by coordinating campaigns with lifecycle stages.

Why our customers love us

We Drive Measurable Growth

Helping our customers succeed
View our Customers
  • BookMyShow Screenshot

    With campaigns triggered by user behavior


    On personalized push notification campaigns

    “CleverTap’s impact is clear. Our conversions and traffic have increased over 50% in the last several months. CleverTap is a trusted partner for BookMyShow. Their advanced mobile CRM lets us implement complex yet easy-to-set-up automated campaigns for our users.”
    Marzdi Kalianiwala
    Head – Marketing & BI, BookMyShow
    See Case Study
  • Lenskart Screenshot
    68%Higher Engagement

    With personalized push notifications

    75%More Efficient Campaigns

    With actionable insights

    “CleverTap offers the perfect mix of analytics and engagement, with actionable analytics and ease-of-use. With live user segments and real-time data, we always have our eye on the CleverTap dashboard to understand which users are dropping off and which campaigns need to be optimized.”
    Manan Bajoria
    Head of Growth Marketing at Lenskart
    See Case Study
  • Hotstar Screenshot

    With event-centric campaigns


    Using data-based insights from Pivots

    “CleverTap’s data-driven mobile marketing suite continues to play a crucial role in our growth. Using CleverTap we have been able to run omnichannel campaigns for a diverse set of use cases.”
    Mihir Shah
    VP of Product & Marketing Growth, Hotstar
    See Case Study
  • Cleartrip Screenshot
    8-10%Monetization Rates

    By delivering personalized multi-channel messaging

    5xMore Cross-Sells

    By using Live User Segments

    “Cleartrip is building a culture of digital transformation by combining cross-functional data. CleverTap’s marketing growth platform enables us to correlate data across devices and engagement channels for a KPI driven customer engagement strategy.”
    Suman De
    Director of Product Management, Cleartrip
    See Case Study