GUIDED FRAMEWORKS
GUIDED FRAMEWORKS

Proven frameworks for driving major growth

Different apps have different lifecycles, so we provide two frameworks to guide you: AIC and AARRR. Choose a framework, then identify the actions that qualify users into each stage.

CAMPAIGN TESTING
CAMPAIGN TESTING

Experiment with different types of campaigns

Part art, part science: Lifecycle Optimizer identifies which campaign moves the most users from one stage of the customer lifecycle to the next.

AUTOMATE GROWTH
AUTOMATE GROWTH

Scale the winning campaign formula

Once you’ve identified the winning formula, automate your best-performing campaigns to have a tangible impact on conversions, CLV, and retention.

“The whole CRM piece in CleverTap has been extremely helpful for us to improve our onboarding funnel and short-term retention. The segmentation features have helped us greatly in reactivating churned users. And A/B testing has helped us to improve metrics across different parts of the app.”

ballebaaziParth Sharma
Chief strategy officer, Ballebaazi
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