Customer Lifecycle Optimization

Lifecycle Optimizer

Understand customers in the context of defined lifecycle stages and encourage them to progress from one stage to the next.

Lifecycle Optimizer

Maximize Retention and Conversion with Customer Lifecycle Optimization

Lifecycle Optimizer automates engagement campaigns to bring users into deeper engagement with your brand.
Lifecycle Frameworks
Choose the framework that best fits your business: AIC or AARRR.
Lifecycle Frameworks
Lifecycle View of All Users
Understand your entire user base across defined lifecycle stages.
Lifecycle View of All Users
Campaign Performance Testing
Experiment to discover which campaigns most effectively transition users to the next stage.
Campaign Performance Testing
The Winning Formula
Automate your best performing campaigns to send when a user performs a specific action.
The Winning Formula

Activate Deeper Customer Engagement

Increase retention and customer lifetime value across your entire user base by optimizing how customers progress through defined customer lifecycle stages. Get a complete view of all users by engagement level and create optimized campaigns that are proven to move customers forward in the lifecycle, impacting your KPIs.
Customer Lifecycle

Key Benefits

  • The Big Picture of Customer Engagement

    Understand the levels of engagement across your entire user base.
  • Engagement Across the Customer Lifecycle

    Strategically move users through defined lifecycle stages.
  • $

    Increase Retention and

    Improve key performance metrics by coordinating campaigns with lifecycle stages.

Why our customers love us

We Drive Measurable Growth

Helping our customers succeed
View our Customers
  • 4x

    Higher CTR with ab testing


    Reduction in new user churn

    “I loved CleverTap from the moment I started using it. It’s not just a mobile engagement tool, but a tool that is helping apps continue to grow and achieve their objectives.”
    Natalia Garcia Ocampo
    Marketing & Growth Director, Movii
    See Case Study
  • 71%

    Increase in week 3 retenion rates


    Improvement in average CTRs with personalization

    “Pairing Carousell’s own AI and machine learning work and with CleverTap’s capabilities in the same domain has helped to enhance the push experience for buyers on the platform.”
    Arun Kumar
    Head of Digital Marketing at Carousell
    See Case Study
  • 12%Engagement

    With event-centric campaigns


    Using data-based insights from Pivots

    “CleverTap’s data-driven mobile marketing suite continues to play a crucial role in our growth. Using CleverTap we have been able to run omnichannel campaigns for a diverse set of use cases.”
    Mihir Shah
    VP of Product & Marketing Growth, Disney+ Hotstar
    See Case Study
  • 16%

    More Conversions


    Increased Campaign CTRs

    “The amalgamation of data science and the ability to extract data faster, real time updates to metrics, and campaign automation capabilities make CleverTap the best in the industry.”
    Manish Dhanwani
    Senior Marketing Manager, SonyLIV
    See Case Study
  • 5x

    Increase in 90-Day Retention Rate


    Increase in MAUs

    “CleverTap is an easy-to-use and intuitive tool to engage with customers. It has a wide selection of channels, and also detailed analysis tools to help get insights for all your campaigns. We are also very happy and impressed with the support the customer success team provided.”
    Maybelle Cheah
    Customer Analytics Team Lead at Boost
    See Case Study