CleverTap vs Others

CleverTap does everything that Others do — and so much more!
Find out how much more you get with our comprehensive retention and engagement platform.

CT Others
Unlimited profile & behavior history
10 years of data lookback
10,000 data points per user per month
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Hyper responsive dashboards
• Immediate data processing, post ingestion
• Others have a 15-minute SLA
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• Real-time segmentation to track what users are doing right now and to push them to conversion
• Others have a 30-minute SLA for ingestion and 3 hours for segment calculation
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• Identify hidden patterns and hotspots in your data via tables and other data visualizations tools
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Real Impact Dashboard
• Long-term view of the impact of your engagement campaigns on business metrics
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Lifecycle Optimizer
• Understand customers in the context of defined lifecycle stages
• View their progress from one stage to the next
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Signed Call
• Industry-first, in-app voice capability for secure and contextual communication with users
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Bulletin campaigns
• Notify users about key business events such as new product launches, item restocks, or new content
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Reminder campaigns
•Automatic, personalized reminder messages on specific dates, for bill payments, subscription renewals, etc.
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• Higher push notification delivery rates for Chinese OEMs without missing out on key elements like impression tracking, custom display properties & key-value pairs
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Get It Straight From the Source: What Our Customers Say About Us

Our customers across industries rely on our platform to engage and retain their users. From our cutting-edge features to our attentive support, we strive to be a true partner to our customers’ success.

Axis Bank

See what Marketers & Product Owners say about us on G2

Mobile Optimized
9.2 8.7
A/B Testing
9.6 8.9
Manage Email Deliverability
9.3 8.7
Revenue Analytics
9.3 8.4
Online Behavior Tracking
9.1 8.5
Contextual Tracking
9.8 8.9
Rich Notifications
9.1 8.4
Recommendation Engine
9.5 9.0
Marketing Lead Database
9.1 8.5
9.0 8.5
Overall Rating
4.6/5 (386 reviews) 4.5/5 (361 reviews)

Read CleverTap reviews on G2

CleverTap Customers Span the Globe

Thousands of brands in over 100 countries use our retention & growth platform to improve LTV and retention dramatically.

Addressing some misconceptions about us

  • We use the term ‘UTM visits’ instead of ‘UTM sessions.’ Details on source, medium, campaign, etc. are available.
  • Flows allow full analysis of user trajectories, along with the time taken to go through.
  • Missing session and source tracking
  • Limited user path analysis prevents marketers from getting a granular understanding of user behavior
  • We have 18 messaging channels: push, SMS, email, web, WhatsApp, in-app, Facebook and Google ads, and more.
    • We offer
    • Product Experiences for multiple app experiences
    • Recommendations for predictive suggestions & more
  • Focuses on mobile engagements
  • Mobile-centric yet fails to support deeper use cases around app personalization
deliveryDelivery Rates
  • With RenderMax, push render rates have skyrocketed to 85%. - Shankar Krishnamurthy, BetterHalf
  • We provide full email consulting with regular benchmark reports. E.g. Ixigo Achieved Open Rates of 54%
  • Lack of evidence around proven successful push delivery rates
  • Lacks end-to-end email infrastructure support, affecting inbox placement rates
  • We’re integrated with leading Analytics, CDP, and Cloud Solutions in a bi-directional way and offer role-based control
  • Testimonials from brands like Jio (during IPL!) and Meesho demonstrate our scalability
  • Missing enterprise-ready features like critical third-party integrations and cross team collaboration
  • Delays in dashboard load time
    With our AI you can
  • Send real-time product recommendations to every customer
  • Determine which journey to send your users in real time
  • use AI-driven predictions to identify intent-based segments
  • AI is largely limited to identifying the best time to engage a customer
  • Transparent MAU based pricing with Unlimited Data Points
  • Predictable budgeting- no unexpected overages
  • Easy to educate internal teams to ensure operational compliance
  • Unpredictable data-points based pricing
  • Limits usage and difficult to keep track of expenses
  • Results in overages making budgeting difficult

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