New marketing rules

COVID-19 has changed how companies go to market. Business leaders discuss their new rules.

Join our live video series — Beginning April 14

Webinar Series: #newmarketingrules

The New Rules of Marketing Engagement

The rules and methodologies marketers set forth for 2020 are no longer relevant, and for one simple reason: customers and prospects are distracted because they are trying to navigate life in a way they have not experienced.

Children are home full-time, households are filled with family and relationship stress, and people are looking for answers, release, and connection. The marketing rules we’ve known do not apply anymore. Leading companies are writing new rules, and you can learn from their real-time efforts.

Join some of today’s foremost business and marketing leaders as they candidly discuss the challenges we’re all facing, and how they are navigating through it.

Every Tuesday, from April 14 through June 2, you’ll learn how marketing executives on the front line are adjusting their plans and approaches in real-time to reach, engage, convert, and retain their users during this time of uncertainty.

  • Learn the real-world steps marketers are taking to weather the storm of COVID-19, and prepare to come out successful on the other side
  • Get into the weeds on what top companies are doing and executing upon on a daily basis
  • Key takeaways you can apply to your business… now.

Virtual Episodes

Find the full program here.

Date & Time Session Registration Link
Tuesday, April 14th 11 AM PDT or
Wednesday, April 15th 3 PM IST
#1. New Reality, New Rules of Marketing Engagement
Completed, Watch on-demand
Tuesday, April 21st 11 AM PDT or
Wednesday, April 22nd 3 PM IST
#2. New Rules of Marketing Engagement: Fintech
Completed, Watch on-demand
Tuesday, April 28th 11 AM PDT or
Wednesday, April 29th 3 PM IST
#3. New Rules of Marketing Engagement: Mobile Gaming
Completed, Watch on-demand
Tuesday, May 5th 11 AM PDT or
Wednesday, May 6th 3 PM IST
#4. New Rules of Marketing Engagement: Streaming Services & OTT
Completed, Watch on-demand
Tuesday, May 12th 11 AM PDT or
Wednesday, May 13th 3 PM IST
#5. New Rules of Marketing Engagement: On-Demand & Delivery
Completed, Watch on-demand
Tuesday, May 19th 11 AM PDT or
Wednesday, May 20th 3 PM IST
#6. New Rules of Marketing Engagement: Retail
Completed, Watch on-demand
Tuesday, May 26th 11 AM PDT or
Wednesday, May 27th 3 PM IST
#7. New Rules of Marketing Engagement: Travel, Hospitality, and Events
Completed, Watch on-demand
Tuesday, June 2nd 11 AM PDT or
Wednesday, June 3rd 3 PM IST
#8. New Reality, New Rules: Where Are We Headed Post-COVID-19?
Completed, Watch on-demand

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