New Rules of Marketing Engagement: Travel, Hospitality, and Events
During this time of the Evolving Normal, brands are navigating their businesses and consumer behavior differently… because they must. During a time of quarantine and shelter-in-place, transportation providers and hospitality companies are seeing usage and engagement drop to low points that have never been experienced. How can these companies shift their thinking and execution and weather the COVID-19 storm?
Join us as we present the New Rules of Marketing Engagement: Travel, Hospitality, and Events, part seven of an 8-part live video series featuring today’s leading business and marketing decision-makers. Learn directly from travel, hospitality, and event executives as they navigate their industry landscape amid a time when #stayathome is encouraged.
Agenda
During the webinar, we’ll cover:
- What to do when “cancel everything” canceled your business
- Three actions you can take now that will set you up for success in the future
- Going virtual: what works, and what doesn’t
- Staying relevant when people are staying at home
Host
John Koetsier
Senior Contributor, Forbes
Panelists
Rafat Ali
CEO & Founder, Skift
Rafat is the CEO/founder of Skift, the largest industry intelligence and marketing platform in travel, providing news, information, data and services to all sectors of the world’s largest industry.
Sheri Atienza
Global Director of Product Marketing, Vonage
Sheri Atienza is the Global Director of Product Marketing for Vonage and is responsible for the overall Communications APIs GTM strategy. She has held marketing positions at leading technology companies such as Atlassian, YuMe, and AT&T.
Veronika Sonsev
Co-Founder, CommerceNext
Veronika Sonsev is the Co-Founder of the CommerceNext summit, a community and conference for retail and DTC brands. She also leads the retail practice for Chameleon Collective and is a contributor for Forbes.
Gabriela Gholmia
Former Brand Marketing Manager, Airbnb
Accomplished brand + digital marketing professional with a background in disruptive, high growth organizations with experience in creatively building iconic brands. 10 years working for top tier companies in tech, travel and advertising industries.
Justė Rastenytė
Senior Product Marketing Manager, Trafi
At Trafi she established the PMM department and fortified the team. She is responsible for global product positioning, marketing strategy, and influencing the adoption of MaaS.
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