Data and Analytics

How to Calculate Your Viral Coefficient

The word viral has recently gone through a period of virality itself—very meta, we know. Webster’s dictionary officially recognizes the

Written by: Subharun Mukherjee
Published on: 08 Jan, 2019
Customer Engagement

Viral Loops: 6 Ways to Kickstart Your App’s Growth Engine

Mobile user acquisition is expensive. ??? The current average cost per install for iOS is $4.44 and $2.90 for Android

Written by: Shivkumar M
Published on: 22 Nov, 2018
Marketing Strategies

What is Growth Marketing?

Let’s face it, finding quick hacks for growth that actually work is as common as finding indisputable evidence of Bigfoot.

Written by: Subharun Mukherjee
Published on: 17 Oct, 2018
Marketing Strategies

Understanding the Psychology Behind Viral Campaigns

It’s every marketer’s dream to have a campaign they worked hard on be considered one of the best viral marketing

Written by: Shivkumar M
Published on: 21 Jun, 2018

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