Personalization

How User Segmentation Powers Personalization

User segmentation is a powerful tool that allows you to slice and dice your user base into distinct groups based

Written by: Subharun Mukherjee
Published on: 09 May, 2023
Customer Engagement

Scott Dodson on How the Chess App Play Magnus Became a Grandmaster in User Engagement

The game of chess has long had a reputation for being an esoteric pursuit, one that can be a challenge

Written by: Sony Shetty
Published on: 13 Dec, 2022
Marketing Strategies

Concentrated Marketing: Why You Should Focus on Knowing Your Target Audience

When planning your next big marketing campaign, you can’t just throw money at things and hope that something sticks. Budgets

Written by: Subharun Mukherjee
Published on: 25 Aug, 2022
Mobile Marketing

4 Ways Audience Segmentation is Integral to Your Mobile Marketing Strategy

For most people, mobile devices are an integral part of everyday life. And as a result, mobile has also become

Written by: Subharun Mukherjee
Published on: 18 Aug, 2022
Customer Engagement

Jessy Hanley of Intuit on How GREAT Products Drive Engagement and Retention

You might believe your product is great, and hopefully your customers agree. But in order to truly engage those customers

Written by: Sony Shetty
Published on: 19 Jul, 2022
Marketing Strategies

Retention Strategies from Apps

What’s your app’s monthly retention rate?  If you don’t know the number off the top of your head, you’re not giving

Written by: Sunil Thomas
Published on: 18 Feb, 2022
Financial Services

Fintech Playbook Strategies: Empower Customers to Reach Personal Goals

Part 2 of our series on Mobile Marketing Strategies for Fintech Brands. Read Part 1. We’ve been talking about the

Written by: Sunil Thomas
Published on: 09 Dec, 2021
Ecommerce and Retail

How BUMP is Redefining the Shopping Experience for Gen Z

Shopping has traditionally been a social activity — you go out with friends and get their opinion on the stuff

Written by: Mrinal Parekh
Published on: 13 Aug, 2020
Personalization

How Photobook Helps Users Personalize the Things They love

What turns your everyday moments into meaningful memories? Sharing the story with others. And Photobook provides users the chance to

Written by: Mrinal Parekh
Published on: 06 May, 2020
Financial Services

Ayopop: Helping Indonesians Pay & Manage Finances Efficiently

Historically, the majority of the rural population in Indonesia prefer cash over cards due to negligible awareness of electronic payments.

Written by: Mrinal Parekh
Published on: 14 Apr, 2020
Segmentation

How Fandango Used Segmentation to Drive Rapid Growth in the LATAM Spanish Speaking Market

Online movie ticketing services have seen phenomenal growth in the past decade, providing customers with convenient ways of booking movie

Written by: Shivkumar M
Published on: 15 Nov, 2018
Segmentation

Introducing Intent Based Segmentation: Find the Right Audience to Optimize Your Marketing ROI

Today’s consumers have come to expect relevance and timeliness with every interaction. Whether they are new customers or existing, they

Written by: Mrinal Parekh
Published on: 16 Oct, 2018

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