Media and Entertainment

What is OTT (Over-The-Top) and How Does it Relate to Apps?

OTT is basically the tech version of OTC (over-the-counter) medication.  Traditionally, a business providing media or telecommunications services would charge

Written by: Subharun Mukherjee
Published on: 17 Sep, 2019
Customer Engagement

How SonyLIV Converted the Art of Personalized Mobile Marketing into User Engagement Science

In a world where 43% of all media and entertainment apps are abandoned just one month after download, SonyLIV has

Written by: Shivkumar M
Published on: 19 Sep, 2018

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