Marketing Strategies

Improving UX with Multichannel Marketing

Before the 1940s, print media and radio ruled the marketing landscape. Then along came television, and marketers had to reinvent

Written by: Subharun Mukherjee
Published on: 18 Oct, 2022
Marketing Automation

4 Reasons for B2C Omnichannel Automation

Nearly 50% of European and North American ecommerce decision-makers agree that omnichannel marketing automation was essential for business growth in

Written by: Subharun Mukherjee
Published on: 01 Sep, 2022
Marketing Strategies

Conversational Marketing: Building Customer Relationships One Interaction at a Time

Your customers are involved in conversations every day. It’s how people communicate everywhere: chatbots, live chats, messaging apps, real-time responses.

Written by: Shivkumar M
Published on: 05 Mar, 2020
Marketing Strategies

Why Omnichannel Marketing is the Key to Unlocking User Retention

Mobile marketers know better than anyone: today’s consumers don’t want to be marketed to. They’ve had enough of in-your-face advertising

Written by: Shivkumar M
Published on: 05 Sep, 2019
Mobile Marketing

15 Mobile Marketing Trends That Will Dominate the Next Two Years

There are huge changes looming over the horizon for the mobile industry. As mobile marketers, it's crucial to track these

Written by: Shivkumar M
Published on: 19 Jun, 2018
Marketing Strategies

Omni Channel Marketing Plan Defined: 4 Strategic Ingredients

If you’ve ever walked into a brick-and-mortar store to buy something only to turn to social media on your mobile

Written by: Shivkumar M
Published on: 26 Apr, 2018
Ecommerce and Retail

Why Omnichannel Marketing Isn’t Just for Retail and B2C Brands Anymore

Omnichannel marketing allows your brand to give customers a consistent message and positive experience, whether they switch devices or channels.

Written by: Shivkumar M
Published on: 03 Apr, 2018
Marketing Strategies

How to Build Successful Omnichannel Marketing Campaigns Around Mobile

L’Oreal doesn’t depend on its stores to sell beauty products. It has an augmented reality app called Makeup Genius which

Written by: Subharun Mukherjee
Published on: 20 Jul, 2017

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