Customer Engagement

How Livestreaming Platform YouNow Drives Frequent User Interaction and Engagement

Thanks in large part to massive growth in the livestreaming space, the creator economy is booming. But a major challenge

Written by: Shivkumar M
Published on: 09 Jun, 2022
Marketing Strategies

Abhishek Gupta: Marketers Should Create Value at Every Touchpoint

In this episode of the Mobile Presence podcast, part of the Reimagine Growth series sponsored by CleverTap, our host Peggy

Written by: Shivkumar M
Published on: 24 May, 2022
Personalization

Why Hyper-Personalization Is the New Normal: An Interview With CleverTap’s Chief Customer Officer

Mobile commerce is and has always been a dynamic and fast-moving sector. But It’s ever more apparent that it’s now

Written by: Subharun Mukherjee
Published on: 17 May, 2022
Customer Engagement

Expert User Retention Wisdom for the Coming Year

It's around this time of year that we all start to think warm, fuzzy thoughts of gratitude and thankfulness. It's

Written by: Shivkumar M
Published on: 25 Dec, 2018
Customer Engagement

How SonyLIV Converted the Art of Personalized Mobile Marketing into User Engagement Science

In a world where 43% of all media and entertainment apps are abandoned just one month after download, SonyLIV has

Written by: Shivkumar M
Published on: 19 Sep, 2018
Customer Engagement

How Hotstar Scaled User Engagement to Lead the Media and OTT App Market

Fuelled by increased internet access and falling data costs, digital content consumption trends have changed dramatically over the last few

Written by: Subharun Mukherjee
Published on: 15 Aug, 2018
Gaming

Dream11’s IPL Success: CleverTap’s Growth Analysis

The 11th season of the sporting juggernaut that is the Indian Premier League (IPL) has been a goldmine of marketing

Written by: Subharun Mukherjee
Published on: 20 Jun, 2018
Mobile Marketing

How Cleartrip Drives Hyper-Growth Using CleverTap’s Mobile Marketing Platform

As part of our ongoing series on mobile growth, today we are excited to have Pallav Singhvi, Head of Growth

Written by: Subharun Mukherjee
Published on: 16 May, 2018
CleverTap

User-Driven Engagement at its Best: How Vodafone Uses CleverTap to Accelerate Retention and Revenue

At CleverTap, we maintain ongoing conversations with our customers to discuss how we can better help them solve their mobile

Written by: Subharun Mukherjee
Published on: 22 Mar, 2018
Marketing Automation

From Painstaking to Piece of Cake: Toymail’s “Clever” Transition to Marketing Automation

Toymail, Gauri Nanda’s hot new startup that was recently featured on Shark Tank, provides kids with a fun and easy

Written by: Shivkumar M
Published on: 08 Mar, 2018
Customer Engagement

How to Design Scientific Experiments That Help Mobile App Retention

Mobile apps are on the cutting edge of innovation. Roughly 92% of young Americans (ages 18 - 29) now have

Written by: Subharun Mukherjee
Published on: 12 Dec, 2017
Mobile Marketing

Overcoming Common Challenges to Mobile Growth with Andy Carvell

It’s no secret – building mobile apps is a challenge, and growing the number of highly engaged users is no

Written by: Subharun Mukherjee
Published on: 30 Nov, 2017

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